Executive Connection Planning

Job Description goes h

Executive Connection Planning

Responsible for developing integrated, data-led media plans that translate business objectives into clear channel strategies. Planner plays a critical role in balancing brand and performance, aligning multiple stakeholders, and ensuring plans are grounded in insight, feasibility, and effectiveness.

Key Responsibilities

1. Media & Communication Planning

• Develop full-funnel media plans across channels (Search, Social, Display, Video, OOH, Retail Media)
• Translate business objectives into clear channel roles, budget splits, and phasing
• Support planning for both always-on activity and key launch moments

1. Data-Led Strategy & Insights

• Use performance data, audience insights, and market signals to inform planning decisions
• Interpret dashboards and reports to identify what’s working, what’s not, and why
• Support optimization and re-planning based on learnings and results

1. Key Account Nuances

• Plan across multiple product categories and price tiers 
• Balance brand metrics and performance KPIs (awareness, consideration, ROAS, CPA)
• Factor in e-commerce, app, and retail touchpoints within the media plan
• Support planning around high-frequency launches, promos, and seasonal moments

1. Cross-Team Collaboration

• Work closely with platform, performance, analytics teams to ensure plans are executable
• Align planning outputs with operational realities (budget, timelines, platform constraints)
• Support planning manager/ Group heads in client presentations and discussions

1. Client & Stakeholder Support

• Prepare planning decks, rationale, and responses to client briefs
• Confidently explain planning logic, channel roles, and investment decisions
• Support ongoing plan reviews and performance discussions

Key Capabilities & Skills

• Strong understanding of media planning fundamentals
• Comfortable working with data, reports, and performance metrics
• Ability to connect business objectives, media strategy, channel execution
• Structured thinking with attention to detail
• Adaptable and able to manage multiple priorities in fast-paced environments

Basic Requirements

• 1-3 years of experience in media planning, strategy, or integrated planning
• Experience planning across digital channels (Search, Social, Display, Video)
• Exposure to large or complex advertiser accounts preferred
• Strong PowerPoint and Excel / Google Sheets skills
• Bachelor’s degree required

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