Executive Director, Brand Marketing -Body, Hair & Promo

What You’ll Do

Responsible for leading the regional Body, Hair & Promo portfolio strategy and delivering brand & business objectives for the Americas. This role will translate global brand vision into regional strategy across consumer & retail marketing, innovation pipeline, and portfolio management. The Executive Director will lead a Body, Hair & Promo  marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events, while influencing a broader cross-functional network across the Americas and Global organization. 
 
This role will report to the VP, Americas Marketing.  

What You’ll Be Working On

• Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals. Lead the development and execution of a comprehensive 3-year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
• Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets. Drive profitability through meticulous financial oversight and strategic cost management.
• Develop and manage the rolling product launch calendar, coordinating with Product Development and other cross-functional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
• Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
• Represent the categories in strategic meetings with senior management and external partners, advocating for the category’s needs and strategic direction.
• Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
• Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
• Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies and actions.
• Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumer-focused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
• Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
• Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.

Must Haves

• Bachelor's degree or equivalent required, MBA preferred.
• 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
• Experience in OTC product marketing, such as SPF, scalp, or acne.
• Potent blend of strategic, creative, and analytic skills.
• Ownership mindset for programs and categories.
• Exceptional communication, presentation, and interpersonal skills.
• Strong attention to detail & organizational skills in a fast-paced environment.
• Team player with positive attitude and ability to build and nurture strong relationships.
• Experience directing & developing direct reports.
• Must be comfortable working a hybrid schedule (3 days in our NYC Office).

How You’ll Know You’re a Fit

• Deep appreciation for company values and culture.
• Collaborative mindset, capable of working effectively across departments and geographies.
• Genuine passion for the beauty industry and evolving consumer preferences.
• Fact-based decision-maker with a pragmatic view of the marketplace.
• Results-oriented with an unrelenting drive to win, balanced with a focus on company success rather than personal imprint.
• Celebrates inclusion and diverse perspectives.

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