Executive PBU

Role Summary and Impact

We are currently looking for an Executive, Programmatic to join the Programmatic Trading team in Singapore. The Programmatic Trading team is at the heart of all digital activity, and is pivotal to the success of each campaign that is executed.

You will work closely with all other teams within the WPP Media family to drive programmatic planning, execution, analysis and insights etc. We are looking for someone with a positive attitude, enthusiastic and is flexible in embracing changes and new challenges.

Reporting of the role

This role reports to the Director.

3 best things about the job:

• Working in one of the most digitally-advanced and forward-thinking media agencies in the region
• Regular on-the-job training that will be provided to ensure success in your role.
• An opportunity to work with and learn from highly-experienced, action-oriented media practitioners.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Responsibilities of the role:

• Handling platforms like Display & Video 360 (ex-DBM), Campaign Manager (Ex-DCM), The Trade Desk, Xandr, Google Analytics etc.
• Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
• Expertise in managing performance driven clients to drive ecommerce sales.
• Manage your workflow and responses to ensure agreed deadlines are met, we are obliging with our service level agreements and executing tasks with 100% accuracy.
• Review the campaign brief and generate programmatic media plan to deliver client objectives.
• Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
• Monitoring the success of campaigns through Google Analytics, DSP UIs, Automation Dashboards.
• Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
• Analyze ongoing results to identify campaign trends and key insights, and provide thoughtful recommendations to ensure we meet and exceed client goals.
• Demonstrate strong knowledge of the programmatic/performance campaign eco-system.
• Demonstrate strong fundamentals of Brand Safety, Viewability and Adfraud.
• Execution of various type of programmatic deal types.
• Work closely with the line manager to manage markets, supporting across day-to-day campaign management responsibilities.
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

Measures of success

In three months:

• A strong understanding of the client’s brands and products
• A keen understanding on the various platforms and systems which power digital media
• Gained certification on major programmatic platforms
• Develop relationships and earn trust with your own team and client teams / local market operation teams

In six months:

• Become a trusted advisor and partner to your client/market team
• Be able to provide optimization suggestions and work with programmatic director to improve campaign performance
• Oversee effective and accurate optimizations and delivery of campaigns

In 12 months:

• Developed your knowledge of other online products and strategies.
• Develop and identify gaps/processes/tools to improve campaign performance and efficiency
• Become a trusted advisor to your client teams

What your day job looks like:

• Ensures accurate planning and implementation of all campaigns in DSP platforms. It is the responsibility of the trading team to proactively request and implement all necessary trafficking and campaign tracking requirements for every campaign to perform as effectively as possible, and to ensure that we have the tools in place to provide accurate and detailed campaign reporting and feedback as appropriate.
• Responsible for proactively analyzing delivery data across the channels to identify optimisation opportunities to deliver client objectives.
• The focus of the team is to first identify optimisation levers (audience, supply source, temporal, frequency, target, geo, creative copy etc.), understand what the consequence of those optimisation levers are, and having experience in pulling those levers.
• Regular WIP meetings and share the campaign performance
• Providing regular campaign reports to client teams along with insights to influence planning & buying decisions
• Responding to ad-hoc campaign feedback requests

Minimum qualifications:

• 1–2 years professional experience with digital media preferably within a media agency/publisher trading desk
• Hands on experience and knowledge in programmatic optimisation
• Experience in campaign implementation, optimization and reporting
• Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Brand Safety, Viewability, Adfraud.
• Competent in all Microsoft office software
• Be organized and have a high attention to detail
• Demonstrate problem-solving skills, financial and numerical astuteness