Field Marketing Lead

Accountabilities:

• Own the enterprise events calendar from end to end, including event selection, strategic planning, logistics, execution, and post-event follow-up.
• Develop and manage the field marketing strategy for conferences and events, ensuring investments align with brand, target-account, and pipeline priorities.
• Manage the events budget directly, making informed decisions and tradeoffs across owned activations, sponsorships, and broader field marketing opportunities.
• Partner closely with Sales, SDRs, Partner, and Community teams to align event participation with priority accounts, commercial objectives, and pipeline needs.
• Collaborate with Demand Generation to develop pre-event and post-event campaigns and programs that convert event engagement into qualified pipeline.
• Coordinate event logistics and on-site execution while maintaining high standards for organization, messaging, attendee experience, and brand representation.
• Represent the organization at key industry conferences, developing relationships with event organizers, partners, prospects, and other relevant stakeholders.
• Track and report on event performance, including brand impact, lead generation, engagement, and pipeline attribution.
• Use event performance data and stakeholder feedback to evaluate effectiveness, improve future activations, and guide investment decisions.
• Ensure strong follow-through after events by coordinating with relevant commercial and marketing teams to advance leads, opportunities, and account engagement.

Requirements:

• Bring extensive event marketing experience within B2B technology, SaaS, or a closely related environment.
• Demonstrate a proven track record of owning events end to end, rather than primarily providing support for individual event activities.
• Have experience managing marketing budgets and making strategic decisions about where to allocate resources for maximum impact.
• Understand how to align field marketing initiatives with sales priorities, target accounts, and qualified pipeline objectives.
• Be a strong cross-functional collaborator who can work effectively with Sales while maintaining clear marketing objectives and accountability.
• Demonstrate excellent organizational and project management skills, with exceptional attention to detail and the ability to manage multiple logistics, stakeholders, and deadlines simultaneously.
• Be comfortable working independently in a remote environment while maintaining strong communication and coordination across distributed teams.
• Possess strong analytical skills and the ability to measure event performance through metrics such as leads, brand impact, and pipeline attribution.
• Demonstrate strong relationship-building and communication skills when working with sales teams, partners, event organizers, and external stakeholders.
• Be willing and able to travel regularly to key industry events throughout the year, primarily within the United States with some EMEA travel.

Benefits:

• Full-time, remote opportunity available across the United States.
• Competitive base compensation, with a range of $205,900–$226,500 for Florida and Texas and $228,800–$251,700 for New York Tri-State and Massachusetts locations.
• Equity participation.
• 20 vacation days and 8 sick days per year for U.S.-based employees, in addition to applicable public holidays.
• Multiple low-premium, low-deductible medical plans with individual and family coverage, including a no-cost premium HDHP option with a pre-seeded HSA.
• Dental and vision coverage.
• 401(k) retirement plan with a 4% employer match.
• Company-paid short-term and long-term disability insurance.
• Life insurance coverage.
• $1,000 per year, or equivalent, for professional development such as courses, books, events, or coaching.
• $100 per month to support open-source projects of your choice.
• Remote-first working environment with opportunities for team off-sites and collaboration.
• Regular company hackathons and opportunities to engage with a highly technical, builder-oriented team.
• A culture emphasizing transparency, ownership, empowerment, and professional growth.
• Travel to key events throughout the year is part of the role.