Field Marketing Manager

What You'll Do:

• Support a wide range of Marketing projects, spanning multi-channel marketing programs, national campaign execution, and event strategy and execution.
• Contribute knowledge and best practices related to critical business processes such as market planning, campaign execution, event strategy, and performance measurement.
• Provide insights to clients, sharing industry-leading practices and guiding them to optimal solutions.
• Oversee project administration activities, encompassing project setup, planning, budgeting, account management, and billing, ensuring smooth project completion.
• Proactively monitor industry trends and articulate their potential impact on clients.
• Contribute to developing and implementing firm-approved, AI-enabled solutions for clients, in accordance with company policies on data protection, intellectual property, and professional standards.
• Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes.
• Mentor team members through coaching, regular ongoing feedback, and annual performance reviews, and actively support project teams in resolving complex issues.
• Build and nurture strong client relationships, serving as a trusted advisor who understands their business needs, identifies opportunities for new business, and delivers high-quality service.
• Play an active role in attracting, interviewing, hiring, and retaining top talent.
• Build strong relationships with practice and market leaders, serving as a strategic business partner and contributing creative ideas and marketing best practices.
• Develop and execute tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities.
• Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
• Lead local execution of national campaigns, partnering with market leadership to identify target accounts and measure and report on results.
• Partner with practice leaders to identify priority clients and prospects and develop local programs that support pipeline and cross-selling goals.
• Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budget and results.
• Coordinate with the other Field Marketing Manager to ensure consistency across markets, share best practices, and provide coverage as needed.
• Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams.
• Track and report campaign and event results, including attendance, engagement, and pipeline influenced, using HubSpot and Salesforce, and apply insights to future programs.
• Maintain event templates, checklists, and guidance and coach market points of contact to support successful local events.

What You'll Bring:

• 7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting.
• In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
• Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
• Prior experience using HubSpot and Salesforce.
• Experience mentoring and developing junior team members.
• Consistent success in building and developing strong client relationships.
• Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.
• Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
• Ability to travel on a limited basis to assigned markets and events.

Qualifications:

• Bachelor’s degree in Marketing or a related field from an accredited university.