Field Marketing Manager, Mass Market (US, EST/CST)

Accountabilities:

Field marketing strategy and execution: Lead the end-to-end execution and optimization of mass market field marketing programs, including virtual events, technical demonstrations, regional dinners, experiential engagements, direct mail, and integrated partner activations.
Program planning and calendar management: Develop and maintain quarterly marketing calendars aligned with global campaign themes, product launches, regional priorities, and pipeline contribution targets.
Audience segmentation and intent analysis: Analyze multiple data sources and third-party intent signals using tools such as Demandbase to identify in-market accounts, define granular audience segments, and guide campaign targeting and program investment decisions.
Multichannel campaign development: Create compelling marketing content, including event invitations, landing pages, email sequences, and follow-up nurture communications, tailored to target audiences and designed to drive engagement and conversion.
Pipeline generation and revenue contribution: Execute marketing initiatives that support quarterly pipeline targets, accelerate customer acquisition, and contribute to expansion opportunities across SMB and mid-market segments.
Performance measurement and optimization: Monitor registration, attendance, engagement, lead progression, and pipeline metrics. Deliver regular performance updates and actionable optimization recommendations to leadership on a weekly basis.
Cross-functional collaboration: Partner with Campaign Operations, Data Operations, Marketing, Sales, and BDR teams to ensure campaigns are accurately targeted, properly tracked, and supported by timely lead follow-up.
Sales enablement and engagement: Work closely with sales and business development teams to communicate program objectives, encourage participation, coordinate outreach, and maximize the commercial impact of marketing initiatives.
Vendor and agency management: Coordinate external vendors, agencies, event venues, restaurants, and other service providers to support the successful delivery of field marketing programs.
Budget and ROI management: Oversee program budgets, monitor spending, evaluate return on investment, and allocate resources effectively to maximize campaign performance.
Operational excellence and scalability: Maintain clear project plans, timelines, campaign briefs, status reports, and stakeholder communications. Document successful playbooks and best practices to enable repeatable, scalable execution across the mass market segment.
Requirements:
Professional experience: Five to eight years of B2B field marketing experience, ideally within a high-volume, mass market organization serving SMB and mid-market customers.
Technology and SaaS expertise: Experience in the SaaS, Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), or broader technology industry.
Scalable field marketing programs: Demonstrated ability to plan and execute multichannel marketing programs in a distributed or remote environment, supporting large sales organizations and generating measurable pipeline results.
Demand generation knowledge: Strong understanding of the marketing programs, audience engagement strategies, and campaign tactics that influence pipeline creation and accelerate sales opportunities at scale.
Marketing technology proficiency: Hands-on experience with marketing automation platforms such as Pardot or equivalent tools, along with customer relationship management (CRM) systems such as Salesforce.
Data-driven decision-making: Experience analyzing campaign performance, interpreting marketing metrics, measuring ROI, and translating data into actionable improvements.
Audience segmentation expertise: Ability to segment audiences, use intent data to identify high-potential accounts, and develop targeted programs aligned with customer needs and buying signals.
Project management skills: Excellent organizational skills, with the ability to manage multiple campaigns, budgets, timelines, vendors, and stakeholders simultaneously while maintaining high execution standards.
Adaptability and autonomy: Comfort working in a fast-paced, highly matrixed environment where priorities shift frequently and ambiguity is common. Demonstrated ability to take initiative, solve problems independently, and deliver results under tight deadlines.
Communication and collaboration: Strong written and verbal communication skills, with the ability to develop compelling marketing copy, coordinate cross-functional teams, and build effective relationships with sales and marketing stakeholders.
Preferred qualifications: Experience using Tableau for reporting and visualization, familiarity with Zoom products, and previous collaboration with channel or alliance teams on joint marketing and co-marketing initiatives.
Benefits:
Remote work flexibility: Fully remote position based in the United States, with candidates located in the Eastern or Central Time Zones targeted for this opportunity.
Contract flexibility: Initial 12-month contract with opportunities for extension.
Professional development: Opportunity to expand expertise in B2B field marketing, demand generation, marketing technology, and data-driven campaign optimization.
High-impact responsibilities: Direct involvement in programs that influence pipeline growth, customer acquisition, and expansion revenue across SMB and mid-market segments.
Cross-functional exposure: Collaboration with sales, marketing operations, data teams, and channel partners in a dynamic enterprise technology environment.
Innovative marketing environment: Opportunity to work with advanced marketing technologies, audience intelligence, intent data, and scalable campaign strategies.
Global collaboration: Exposure to an international network of marketing and marketing technology professionals, with opportunities to exchange best practices and contribute to shared initiatives.