The Director of Field Sales is a senior leadership position, responsible for leading the US Field Sales organization, including regional sales managers and sales representatives. This position develops and executes field sales strategies that drive revenue growth, market share, profitability, and customer satisfaction across all field-managed channels (e.g. green grass, key regional accounts). They provide leadership, coaching, and accountability to the regional sales managers. They will build and maintain strong communication between headquarters and the field, and collaborate with cross-functional teams to ensure consistent execution of commercial priorities.
Essential Functions and Key Responsibilities:
- Develops and implements field sales plans aligned with U.S. Commercial objectives, annual operating plans, and long-term growth priorities.
- Leads, coaches, and develops the Regional Sales Managers, establishing clear expectations, performance standards, and development plans.
- Provides strategic direction to the U.S. field sales organization (through the Regional Sales Managers) and builds a culture of accountability, collaboration, and continuous improvement.
- Drives sales performance across green grass, regional key account, and other field-managed channels, with focus on profitable revenue growth, market share gains, and strong customer relationships.
- Conducts regular regional and national business reviews to assess performance, identify opportunities, address gaps, and establish action plans.
- Ensures consistent field execution of product launches, sales programs, promotions, customer initiatives, and company priorities.
- Partners with Regional Sales Managers and Sales Representatives to identify market opportunities, prioritize accounts, and strengthen territory-level business plans.
- Builds and maintains relationships with key customers and industry partners, acting as a senior resource on strategic opportunities and critical customer situations.
- Partners with Sales Operations, Planning, Finance, and Analytics to improve forecast accuracy, business visibility, inventory alignment, and decision-making.
- Provides timely market intelligence related to customer demand, competitive activity, inventory, product trends, and field conditions.
- Collaborates with Strategic Accounts, Marketing, Product, Operations, Sales Administration, and other teams to align plans and deliver a consistent customer experience.
- Builds and maintains strong communication flow between headquarters, Regional Sales Managers, and Sales Representatives through clear operating rhythms, updates, and business reviews.
- Uses sales data and field insights to evaluate performance, allocate resources, and drive continuous improvement across regions and territories.
- Supports recruiting, succession planning, performance management, and talent development.
- Represents field sales needs and customer priorities in U.S. Commercial planning and leadership discussions.
- Provides regular updates to executive leadership on field performance, forecast, market conditions, talent, and strategic initiatives.
- Plans and leads field sales meetings, regional reviews, and other forums that strengthen alignment, capability, and execution.
- Ensures field activities and sales programs comply with company policies, commercial standards, and applicable legal requirements.
- Performs other related duties and assignments as required.
Knowledge and Skills Requirements:
- Strong leadership and people management skills with a proven ability to lead geographically dispersed, high-performing sales teams.
- Excellent coaching, communication, presentation, and relationship-building abilities.
- Strategic thinking and strong business acumen, including understanding of revenue, profitability, market share, and channel dynamics.
- Analytical mindset with the ability to use sales data, forecasts, and market intelligence to guide decisions.
- Demonstrated ability to establish priorities, hold teams accountable, and translate strategy into consistent field execution.
- Strong problem-solving and decision-making skills in a fast-paced and dynamic sales environment.
- Ability to influence and collaborate effectively across functions and levels of the organization.
- Proficiency in sales forecasting, reporting, CRM systems, and common business productivity tools.
- Customer-focused approach with a commitment to delivering exceptional service and long-term results.
- Knowledge of the golf industry, sporting goods industry, or related consumer products environment preferred.
- Proven ability to work in a team-oriented, collaborative environment.
- Strong English communication skills (written and verbal) and ability to interact with all levels.
- Ability to accurately assess talent and effectively motivate and influence others to build skills, efficiently accomplish tasks, and develop leading edge processes.
Education, Work Experience, and Professional Certifications:
- Bachelors degree in business, marketing, management or other related field
- 12+ years of progressive sales leadership experience, including regional or national scope
- Experience working across multiple sales channels and partnering with cross-functional commercial teams.
- Professional experience in the golf industry strongly preferred; sporting goods or consumer products experience is a plus.
Work Environment and Physical Requirements:
- Normal office conditions with extensive computer and phone usage.
- Ability to work extended hours as necessary.
- Able to work efficiently and accurately in an atmosphere of frequent interruption.
- Light physical effort equal to frequent lifting or moving of lightweight materials.
- Frequent travel may be required.
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
