Field Sales Manager

Key Responsibilities

Sales Strategy & Execution

• Develop and implement a sales plan that aligns with company goals and expands dealer reach, brand position and revenue growth.
• Collaborate and execute sales campaigns, pricing strategies, as well as promotions with distribution partners.

Market Intelligence & Reporting

• Analyze market trends, competitor activity, and customer needs; deliver regular insights and reports to Senior Management Team.
• Track and report progress against key sales KPIs like sales, dealer count growth, sell-through rates, account health as well as sales team development.

Distributor, Dealer & Customer Relationships

• Build and maintain strong relationships with distribution partners, dealers and key accounts, ensuring high satisfaction and brand success.

Team Leadership

• Oversee performance and profitability across the field sales team.
• Provide ongoing training, coaching, and motivation for Dealer Developers and the broader distribution team.
• Continue to recruit top candidates to grow the field sales team and retain top talent.

Administration

• Ensure all documentation, reporting, and budgets are accurate and submitted on schedule.
• Develop annual budgets and sales targets for the field sales team.

Qualifications

• Strong knowledge of Powersports industry, motorcycle safety equipment and technical motorcycle products a plus.
• Proficiency with Lightspeed or comparable powersports DMS (dealer management software) preferred.
• Proven track record of achieving sales targets and growing a dealer network.
• Willingness to travel extensively (estimated 50–75%) to support dealers and distribution partners nationwide.
• Excellent communication, negotiation, and interpersonal skills across internal and external stakeholders.
• Strong analytical ability to interpret market trends and competitor behavior.
• Bachelor's degree in Sales, Business, or a related field preferred, with 4+ years of relevant sales and/or powersports experience; equivalent combined education and experience will be considered.