Join Our Team
As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.
Role Summary:
As Financial Analyst – Food & Beverage and Marketing, you will connect two views of the guest: how they respond to our marketing and what they buy at the concession stand.
Reporting to the Finance Manager – Marketing and working closely with the Finance Manager – Food & Beverage, you will spend most of your time on Marketing finance, including loyalty and subscription economics, promotion ROI, digital channels and the marketing budget. Your F&B work centers on where the two meet: F&B promotions, mobile ordering and digital menu boards.
Responsbilities:
Loyalty, Subscription and Promotion Analysis
- Maintain loyalty and subscription reporting on membership, retention and member F&B spend
- Measure the ROI of value-day and discount programs using pre/post analysis
- Analyze ticket and F&B combo promotions for impact on attendance, incidence and per cap
- Build promotion post-mortems summarizing results, payback and lessons learned
Digital Channels
- Maintain app, web and mobile ordering dashboards, tracking conversion and F&B attach rates
- Analyze digital menu board results with the Finance Manager – Food & Beverage
Marketing Budget and Partnerships
- Track media, agency and campaign spend against budget and forecast, explaining variances
- Prepare marketing accruals with Accounting and maintain forecast inputs
- Model the impact of brand and studio partnerships, sponsorships and co-promotions
- Reporting and Data
- Build monthly reporting packages that connect Marketing and F&B results
- Validate marketing, digital and point-of-sale data before results are reported
Requirements:
- Bachelor’s degree in Finance, Accounting, Economics or a related field
- 0–2 years of experience; new grads with finance or accounting internships are welcome
- Strong Excel skills, including building and maintaining models
- Comfort working with large data sets and turning them into clear findings
- Strong attention to detail and a commitment to accurate, well-documented work
- Clear communication, including explaining results to marketing and operations partners
- Curiosity, initiative and the ability to manage multiple deadlines
Preferred
- Experience with Power BI or SQL
- Exposure to an enterprise planning tool such as Anaplan
- Exposure to marketing analytics, promotion measurement or loyalty programs
- Internship or work experience in retail, restaurant, entertainment or consumer marketing
Work Arrangement
- This is a hybrid role based at our corporate headquarters in Plano, Texas, with three days per week in the office.
Benefits Available:
At Cinemark, we believe every team member should feel like a hero. Each career comes with a variety of blockbuster benefits for both hourly and salaried team members.
- Employee Discount
- 401(k) Matching*
- Growth Opportunities
- Education Assistance*
- Health Benefits*
- Parental Leave*
- Paid Time Off*
- Daily Pay*
- Free Movies*
*Benefits may vary by career category, so be sure to check the specific details on our career site.
DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description, as it deems appropriate. Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Cinemark is an Equal Opportunity Employer
