Financial Analyst, FP&A – Marketing

Marketing is the engine of how SharkNinja operates and grows, and you will be a core part of the finance team that makes the numbers clear, accurate, and ready to act on. 

At SharkNinja, our mission is to positively impact people's lives every day in every home around the world. We bring that mission to life through bold innovation, creative, quality, and viral content, a relentless focus on consumers, and an Outrageously Extraordinary mindset that challenges conventional thinking. 

The Financial Analyst, FP&A – Marketing role sits at the forefront of the company's growth. You will help the team decide where the next dollar of marketing investment goes, which channels earn more, and which bets are worth testing. Leaders will come to you for clean, reliable answers, and over time for a point of view. 

You will work on the team that manages the Global Marketing function: consolidating regional media plans and results, partnering with leaders across all parts of the marketing funnel, building and presenting business cases, analyzing performance, and supporting key decision making. You will balance hands-on analysis with a growing view of the business, navigate messy data and tight deadlines, and deliver improvements across multiple workstreams. You will embody our Relentless Drive for Edge by seeking better ways to analyze performance and challenge assumptions, and bring an Insatiable Impatience for Action, turning analysis into quick, useful answers as part of a collaborative team delivering Outrageously Extraordinary results. 

What you'll do 

Planning, reporting, and controls 

• Run monthly actuals-versus-forecast analysis for media, marketing, samples, and affiliates, explaining variances across the channels and businesses. 

• Consolidate regional media and marketing investment results into one company view with consistent report outs. 

• Build the reporting packages and dashboards that leaders use to make investment decisions. 

• Be a steward for financial controllership by partnering with accounting, reviewing accruals, and approving spend within the budget. 

Business partnership 

• Work with marketing, media, and program owners to understand what is driving the numbers. 

• Bring questions and a first view to the team early, so the answer is ready when leaders ask. 

• Build new views of marketing cost and performance that leaders have not had before: new metrics, deeper analytics, and cleaner P&L cuts. 

• Support new business launches and build the investment plans to deliver them. 

• Challenge the way things are done, and build new ways to save time and deliver value. Encourage the team to do the same. 

• Take on ad hoc analysis, and follow it through to a clear answer. 

Building with AI and automation 

• Use AI tools to clean data, draft variance commentary, and build first-pass analyses quickly. 

• Pull, clean, and model data yourself, and build repeatable processes. 

• Drive improvement: continually move manual and repetitive work into automation. 

What you bring 

• Bachelor's degree in Finance, Accounting, Economics, Business, or a related field. 

• 1–3 years of FP&A, accounting, or finance analysis experience. 

• Advanced Excel, including formulas, pivot tables, and clean modeling, plus visualization tools, ERP systems, or data management tools. 

• Experience in consumer products, retail, e-commerce, or media. Marketing or affiliate program background is a plus. 

• Hands-on AI fluency: you use AI tools in your own workflow and can show what you built. 

• Clear written and verbal communication, with the ability to explain a number in plain language. 

How you'll work 

• Details make the difference: the consolidation ties out, and you can show why. 

• Speed: you give a quick first answer, then make it better. 

• Curiosity: you ask why the number moved, not only what it is. 

• Drive: you take on the next task and own the outcome. 

• Scrappy builder: you find a faster way to do the work and show the team how it works.