Founding Content Strategist

Accountabilities:

• Own the organization's content strategy and execution across all public-facing channels, either writing the content directly or providing final approval.
• Develop and manage founder-led LinkedIn strategies and company social channels, including writing, publishing, and measuring performance.
• Lead the content component of product launches, including announcements, blog posts, social sequences, and founder communications.
• Write scripts for product and marketing videos, working closely with creative leadership to bring concepts to life.
• Monitor content trends, high-performing posts, and developments both within and outside the category to develop actionable points of view.
• Analyze content performance to understand what drives meaningful outcomes and identify opportunities for increased impact.
• Discontinue ineffective content approaches and continuously refine strategy based on evidence and results.
• Use AI tools extensively across research, drafting, analysis, optimization, and distribution while maintaining a strong human editorial standard.
• Build a consistent and differentiated brand voice across channels and ensure every piece of content supports broader business and marketing objectives.

Requirements:

• Demonstrated portfolio of published writing across formats such as blog posts, product launches, announcements, social media, and video scripts.
• Experience operating as the primary or sole content writer for a company or brand, with the ability to independently manage both strategy and execution.
• Experience in eCommerce or marketing to consumer brands, with an understanding of how consumer-facing teams and businesses operate.
• Strong professional writing experience and excellent editorial judgment, with the ability to distinguish polished language from genuinely accurate and meaningful communication.
• Proven ability to create content that influences measurable business outcomes, such as generating interest, driving demos, increasing engagement, or supporting successful launches.
• Experience using AI extensively throughout the content workflow while maintaining authentic, high-quality writing that does not feel machine-generated.
• Data-driven approach to content performance, with the ability to measure results, learn from evidence, and adapt strategy accordingly.
• Experience developing founder-led or executive content and demonstrating its impact.
• Strong ownership, initiative, and ability to work independently without relying on a dedicated content team.
• Comfortable managing multiple launches and priorities simultaneously in a fast-moving environment with rapid feedback cycles.
• Experience with customer experience, eCommerce, AI, automation, or related technology products is an advantage.

Benefits:

• Fully remote working environment across Europe.
• High level of autonomy and ownership over the entire content function.
• Opportunity to shape the voice and content strategy of an emerging AI-driven category.
• Direct exposure to real consumer brands and the opportunity to produce content with visible market impact.
• Competitive salary plus equity or stock grants.
• Learning and development budget to support continued professional growth.
• Premium AI tool access, including ChatGPT, Claude, Perplexity Pro, Cursor, and Lovable.
• Quarterly budget for experimenting with additional AI tools and technologies.
• AI-first working environment with opportunities to share workflows, experiments, and best practices with colleagues.
• Globally distributed, async-first team with low bureaucracy and a strong emphasis on individual judgment.
• Collaborative culture built around ownership, direct feedback, curiosity, and high standards.
• Opportunity to work at startup speed with significant responsibility and rapid execution.