**Electric Air** is building a modern home climate company.
We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.
Electric Air combines:
- real-world HVAC operations
- product development
- software and technology
- design and branding
- customer experience
We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.
This is a highly hands-on role for someone who combines:
- strong growth instincts
- excellent creative judgment
- operational intensity
- fast execution
- deep curiosity about customers
You should be equally comfortable:
- launching a Meta campaign
- giving feedback on a landing page
- coordinating a video shoot
- improving attribution
- organizing a homeowner event
- reviewing install photos for quality and consistency
This is not a traditional corporate marketing role. We are looking for a builder.
##
**What You’ll Own**
### **Growth & Acquisition**
- Manage and improve paid acquisition across Google, Meta, LSA, and other channels
- Improve landing pages, conversion funnels, and attribution
- Develop experiments to improve lead quality and customer acquisition cost
- Work closely with leadership to identify growth opportunities and bottlenecks
### **Creative & Brand**
- Source and manage photographers, videographers, designers, freelancers, and agencies
- Maintain a high bar for visual quality and brand consistency
- Help shape the voice, positioning, and identity of Electric Air
- Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
### **Website & Funnel Optimization**
- Own and improve the website experience
- Create and iterate on landing pages
- Improve top-of-funnel conversion and attribution systems
- Work with engineers and contractors to ship quickly
### **Local Brand Presence**
- Help Electric Air become a recognized and trusted local brand
- Support partnerships, events, workshops, and community presence
- Develop systems for reviews, referrals, and neighborhood density
### **Content & Storytelling**
- Turn real installs and customer experiences into compelling marketing
- Help communicate technical concepts simply and elegantly
- Build systems for collecting photos, videos, testimonials, and install stories
##
**What We’re Looking For**
You may not fit perfectly into a traditional marketing category. That’s okay.
We care more about:
- taste
- judgment
- speed
- ownership
- curiosity
- adaptability
than polished corporate experience.
Ideal candidates often come from backgrounds like:
- startups
- consumer brands
- growth roles
- creative agencies
- DTC
- local service businesses
- hospitality
- independent creator/operator work
##
**You Might Be a Fit If You:**
- Have strong opinions about what makes a brand feel premium, trustworthy, and modern
- Can distinguish between tasteful marketing and generic contractor marketing
- Are highly resourceful and comfortable working with constraints
- Move quickly and enjoy shipping work
- Can balance analytics with intuition
- Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products
- Are comfortable operating in ambiguity and building systems from scratch
## **Nice to Have**
- Experience with Google Ads, Meta Ads, or local acquisition
- Experience with conversion optimization and landing pages
- Experience directing creative production
- Experience with local SEO or home services
- Experience working closely with founders or small teams
- Strong writing instincts
Visa sponsorship is not available for this role.
