# **Founding Growth Lead**
**Location:** San Francisco (in-person), remote-US considered for exceptional candidates
**Type:** Full-time
**Reports to:** CEO/Co-Founder
## **About the role**
VideoGen () is used by 5M+ people in 190 countries. We sell horizontally through PLG (self-serve, many kinds of users), but our core B2B use-cases are marketing video production and training video production. We are hiring a founding growth lead to grow our customer base and improve B2B monetization.
You'll become the in-house expert on our ICPs. You will help us turn early signals into repeatable traction, and scale our marketing budget to $1M/year+ after Series A.
## **What you'll do**
Always:
* Use VideoGen the way an ICP would and provide detailed product feedback.
* Talk to users, customers, and prospects to capture product and market insights.
* Set clear, measurable goals (KPIs, OKRs) and communicate with leadership.
* Decide what we do in-house vs with vendors and manage marketing vendor relationships.
* Use AI coding agents (e.g., Cursor) to research, run analysis, and build internal tools/automations.
Pre-Series A:
* Manage our lightweight marketing channels: Email, SEO, organic, affiliate.
* Lead small growth experiments to generate insights or incremental revenue.
* Create foundational marketing materials (ICPs, Personas, Sales Decks, etc.).
Post-Series A:
* Run a comprehensive marketing loop (SEO, paid social, search, influencers, PR, etc.) to build awareness and drive conversions among our target customers.
* Set growth targets with leadership, execute, and hold the team accountable.
* Help build and manage a small in-house growth team.
## **What we're looking for**
* You have an understanding of product-led growth (PLG). You've worked on a self-serve funnel and know what great looks like.
* You have experience producing or managing video ads.
* You can be an opinionated advocate for our marketer ICPs.
* You have founding-level execution and have worked at a small company.
* You're comfortable in user/customer conversations.
* You have experience with various marketing channels and can learn quickly.
Nice to have: technical SEO or growth engineering, in-house creative at a consumer brand, or having scaled a real paid / influencer / PR budget.
## **What this role is not**
Not a media buyer. You will not be growing a large ads budget until our Series A.
Visa sponsorship is not available for this role.
