Fractional Marketing Lead

Accountabilities

• Marketing Strategy and Leadership: Build and lead the marketing function, establish priorities, and collaborate with the General Manager to define growth objectives and allocate resources effectively.

• Product Launches: Own the planning and execution of new product launches, coordinating marketing activities to maximize visibility, engagement, and adoption.

• SEO and AI Search Visibility: Develop and implement search engine optimization (SEO) and answer engine optimization (AEO) strategies to improve discoverability across traditional search engines and AI-powered answer platforms.

• Performance Measurement: Monitor trial sign-ups, paid conversions, and performance across subscription plans to identify opportunities and guide marketing investments.

• Channel Development: Build and manage owned and earned marketing channels, including partnerships with trading educators, proprietary trading firms, and brokers.

• Lifecycle Marketing: Design and execute campaigns that nurture new sign-ups, improve conversion rates, increase customer retention, and encourage long-term engagement.

• Marketing Audit and Planning: Assess existing marketing activities during the first 90 days, establish a prioritized channel strategy, evaluate current AI search visibility, and prepare the next product launch.

• Continuous Optimization: Test and refine marketing initiatives using performance data, customer behavior, and measurable business outcomes.

Requirements:

• At least 5 years of marketing experience in a growth marketing or performance marketing environment.

• At least 2 years of experience owning growth initiatives for a SaaS or subscription-based product.

• A degree in Marketing or a related field.

• Demonstrated ability to develop marketing strategy while independently executing campaigns and operational tasks.

• Strong analytical skills, with the ability to interpret performance data and use insights to guide decisions and budget allocation.

• Experience with customer acquisition, conversion optimization, and measurable growth initiatives.

• Familiarity with SEO and an interest in improving brand visibility across AI-powered search and answer platforms.

• Experience developing marketing channels, managing partnerships, and building lifecycle campaigns is highly valuable.

• An entrepreneurial mindset, strong ownership, and the ability to work autonomously in a growing business environment.

• Excellent communication, collaboration, and prioritization skills, with the ability to work closely with leadership.

• Availability to work approximately 20 hours per week under a fractional contract arrangement.

• Candidates must be based in Canada or the United States within the Pacific, Mountain, Central, or Eastern time zones.

Benefits:

• Competitive monthly retainer: USD $4,000–$7,000, depending on experience and location.

• Fractional flexibility: Approximately 20 hours per week, offering flexibility to balance multiple professional commitments.

• Leadership ownership: Direct involvement in shaping marketing strategy, setting priorities, and influencing business growth.

• Strategic autonomy: The opportunity to make decisions, test ideas, and take initiatives from planning through execution.

• Measurable impact: A clear opportunity to influence customer acquisition, paid conversions, retention, and product growth.

• Growth-stage environment: Join a new leadership team and help build the next phase of a SaaS product's development.

• AI-driven innovation: Explore opportunities to strengthen marketing performance through AI-powered search visibility and emerging technologies.

• Remote-friendly arrangement: Work from an eligible location in Canada or the United States within the specified time zones.