Fractional Media Director (Part-Time)

Accountabilities:

• Provide senior strategic oversight across paid social, paid search, programmatic, display, CTV, digital audio, out-of-home, metasearch, retail media, and emerging channels.
• Serve as a senior media advisor for key client relationships and lead integrated strategies connecting business objectives, audiences, investment, channels, KPIs, and measurement.
• Guide annual, quarterly, and campaign-specific media planning, including channel mix, audience strategy, investment levels, testing opportunities, and performance optimization.
• Translate campaign results, marketplace developments, and emerging opportunities into actionable recommendations for clients and internal teams.
• Lead strategic planning sessions, major presentations, quarterly business reviews, and other senior-level client conversations.
• Coach and mentor the internal media team, strengthening capabilities in strategy, planning, optimization, analytics, reporting, and client communication.
• Establish clear roles and accountability across internal team members and specialized external media resources.
• Review account performance and strategy, helping teams move beyond reporting toward meaningful insights and proactive recommendations.
• Stay current on media technology, advertising platforms, consumer behavior, privacy, measurement, and AI-enabled media buying.
• Expand capabilities in retail media and evaluate emerging platforms through disciplined testing and measurement approaches.
• Provide senior oversight of campaign performance, optimization, budget pacing, investment strategy, reporting, quality assurance, and measurement standards.
• Partner with leadership, account teams, and Sales on new business, pitches, media strategy, scopes, staffing approaches, management fees, and investment recommendations.
• Identify organic growth opportunities and contribute to the development of media capabilities, case studies, strategic points of view, and the long-term evolution of the media practice.

Requirements:

• 10+ years of progressive media experience, including significant experience within an advertising, media, digital, or integrated agency environment.
• Recent hands-on experience with advertising platforms such as Google, Meta, and LinkedIn.
• Previous experience as a Media Director, Group Media Director, VP of Media, Head of Media, or in a comparable senior leadership position.
• Demonstrated ability to develop integrated media strategies across multiple channels and platforms.
• Strong working knowledge of paid social, paid search, programmatic, display, CTV, digital audio, and out-of-home media.
• Strong understanding of audience strategy, media planning, measurement, attribution, and performance analytics.
• Experience managing significant media investments and providing strategic counsel to senior client stakeholders.
• Demonstrated experience managing, mentoring, and developing media professionals, including internal and external specialists.
• Excellent written, verbal, presentation, and client communication skills.
• Strong commercial judgment and understanding of agency scope, staffing, client service, and account profitability.
• Ability to provide consistent leadership, availability, and accountability within a fractional engagement structure.
• Experience with CPG and consumer brands is preferred.
• Experience with retail media networks such as Amazon Ads, Walmart Connect, and Kroger Precision Marketing is preferred.
• Experience in hospitality, travel, multi-location businesses, B2B media strategy, or account-based marketing is a plus.
• Experience building or expanding an agency media practice and supporting new business or organic account growth is preferred.
• Strategic mindset with the ability to connect media decisions to broader client business objectives.
• Proactive and commercially minded approach, with the ability to identify opportunities and recommendations before being asked.
• Strong coaching and collaboration skills, with the ability to guide teams without taking over their responsibilities.
• Strong analytical judgment and the ability to turn performance data into meaningful business recommendations.

Benefits:

• Part-time fractional engagement of approximately 4–5 hours per week, or 20 hours per month.
• Flexible scheduling, with consistent weekly availability required for team meetings, client conversations, strategic planning, and new business opportunities.
• Primarily remote work environment.
• Approximately 2–3 internal team meetings per week, totaling no more than 2 hours.
• Opportunity for in-person participation at the Atlanta office and client meetings when valuable.
• Initial six-month engagement with potential to extend or expand based on business needs and growth.
• Opportunity to provide senior-level strategic leadership while maintaining flexibility through a fractional structure.
• Exposure to diverse B2B and B2C clients, industries, media channels, and emerging advertising technologies.
• Opportunity to help shape media strategy, develop talent, and contribute to the growth of a media practice.