Franchisee Ancillaries Sales Performance Manager

Job Description

Join Our Team as a Franchisee Ancillaries Sales Performance Manager – Drive International Revenue Growth and Commercial Excellence!

Are you passionate about maximizing commercial performance, leading revenue growth, and optimizing customer value across diverse markets? We are looking for a talented Franchisee Ancillaries Sales Performance Manager to join our HQ Group Operations team within the broader Operations function. In this senior international role, you will be responsible for driving ancillary revenue strategy and commercial performance across multiple countries, brands, and branch networks. You will play a pivotal role in sales activation, pricing and product optimization, commercial governance, and operational performance initiatives, partnering with country leadership teams to ensure consistent execution of our Group commercial strategy and deliver exceptional customer service in every market.

Key Responsibilities:

• Lead and drive the Group ancillary revenue strategy across multiple countries and branch networks to maximize commercial performance, profitability, and customer value.
• Conduct frequent, hands-on field visits (minimum 3 per week) to major stations of Franchisee to deliver "Train the Trainer" sessions for Coaches, Station Managers and Supervisors, equipping them with advanced sales coaching methodologies
• Run live role-play sessions and shadow counter agents during operations to identify specific skill gaps and demonstrate effective sales techniques in real-time
• Oversee sales activation initiatives, incentive programs, pricing and product optimization, commercial governance, and cross-country operational coordination to ensure consistent execution of the Group commercial strategy across all markets.
• Define and implement the Group ancillary revenue strategy aligned with business growth, profitability, and customer experience objectives.
• Lead and coordinate commercial performance initiatives across countries, ensuring alignment of local operations with Group commercial priorities.
• Develop and oversee sales activation programs, incentive schemes, and commercial campaigns to improve ancillary revenue generation and sales effectiveness.
• Monitor and analyze revenue performance KPIs, market trends, and customer behavior across countries to identify risks, opportunities, and strategic actions.
• Drive optimization of ancillary product offerings, pricing strategies, conversion rates, and commercial processes across the network.
• Establish standardized reporting dashboards, governance, and performance review processes to monitor commercial execution and support decision-making.
• Coordinate with local Operations, Revenue Management, Marketing, HR, Finance, and external partners to ensure effective implementation of commercial initiatives.
• Lead continuous improvement initiatives focused on operational consistency, sales effectiveness, customer offering, and profitability enhancement.
• Support the development of commercial capabilities within country and branch teams through training frameworks, communication strategies, and performance follow-up.
• Provide strategic recommendations and performance insights to senior leadership based on commercial analysis and business performance.
• Ensure consistency of commercial standards, processes, and customer offering across all countries while adapting to local market requirements where necessary.

What We’re Looking For:

We seek a strategic and results-driven professional with deep expertise in revenue management, commercial strategy, and multi-country operations. You should have a proven track record of driving commercial initiatives in complex, international environments and possess b analytical, financial, and stakeholder management skills. Your ability to influence across organizational levels and geographies, combined with a passion for continuous improvement and operational excellence, will be key to your success in this role.

Ideal Experience

• Significant experience in revenue management, commercial strategy, retail operations, or multi-country network performance management.
• Experience leading international or multi-country commercial initiatives within complex operational environments.
• Strong background in driving performance, accountability, and continuous improvement across distributed operations and cross-functional teams.

Skills & Competencies

• Strong strategic, analytical, and financial acumen with the ability to translate data into actionable business decisions.
• Excellent stakeholder management and influencing skills across multiple organizational levels and geographies.
• Proven ability to develop and implement commercial strategies and initiatives that drive revenue growth and customer value.
• Expertise in sales activation, pricing optimization, and commercial governance.
• Ability to coordinate and lead cross-country teams and initiatives, ensuring alignment with Group priorities.
• Strong communication, training, and performance management skills.

Why Join Us?

Join a dynamic, international team where your expertise will shape the commercial success of our business across multiple countries and brands. You’ll have the opportunity to lead impactful initiatives, collaborate with senior leaders, and drive innovation in a fast-paced, growth-oriented environment. We value your strategic vision and commitment to excellence, offering you the platform to make a real difference in our global operations. If you’re ready to take your career to the next level and be part of a forward-thinking organization, we want to hear from you!

Europcar Mobility Group

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe.  “We help to change the way you move” is what we stand for and brings us together.

We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.

Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.

More info at: www.europcar-mobility-group.com