Freelance Campaign Manager, Influencer Marketing

Accountabilities

• Campaign Management and Delivery: Manage multiple influencer marketing campaigns simultaneously, overseeing the full process from initial client briefs through creator selection, campaign launch, content delivery, and final reporting. Ensure timelines, budgets, approvals, and deliverables remain on track.

• Creator Discovery and Casting: Identify, research, and select relevant creators based on brand positioning, target audiences, product requirements, and campaign objectives. Build high-quality creator shortlists across different campaigns and European markets.

• Creator Relationship Management: Manage day-to-day communication with creators and their representatives, coordinating outreach, negotiations, contracts, briefing sessions, content submissions, revisions, and final approvals.

• Budget Management and Commercial Negotiations: Develop creator pricing strategies based on cost-per-view (CPV) targets and expected performance. Negotiate creator fees, manage campaign budgets, and balance creative quality with commercial objectives.

• Client Relationship Management: Act as a key point of contact for local market stakeholders, supporting client calls, providing regular campaign updates, gathering feedback, and ensuring alignment throughout the campaign lifecycle.

• Project Coordination: Coordinate campaign activities across Creator Partnerships, Paid Media, Strategy, and Client Solutions teams. Develop and maintain detailed project timelines, identify potential blockers, and proactively address challenges related to creators, budgets, or changing client expectations.

• Creative Briefing and Content Review: Lead creator briefing sessions and ensure all content meets campaign objectives, brand guidelines, quality standards, and applicable advertising disclosure requirements. Review submitted assets and coordinate feedback and revisions before client approval.

• Performance Monitoring and Optimization: Track key performance indicators, including CPV, reach, engagement, and other relevant campaign metrics. Maintain accurate daily trackers, analyze results, and provide data-driven recommendations to improve campaign effectiveness.

• Technology and AI Integration: Use influencer marketing platforms and AI-powered tools to streamline creator discovery, research, campaign administration, performance analysis, and reporting. Maintain accurate and up-to-date campaign information to ensure visibility across teams.

• Operational Excellence: Respond to new campaign briefs promptly, ideally initiating creator discovery and outreach within 24 hours. Escalate blockers within three hours, communicate risks early, and provide proactive updates to clients and colleagues.

Requirements:

• Between 3 and 5 years of professional experience in influencer marketing, creator partnerships, or campaign management.

• Fluency in English and at least one additional European language, such as German, French, or Spanish. This is an essential requirement for communicating confidently with creators and clients across European markets.

• Based in Europe or the UK, with availability to work during European business hours.

• Strong knowledge of the creator economy and influencer landscape in at least one European market, including the ability to identify creators who align with specific brands, audiences, and campaign objectives.

• Demonstrated experience managing high-volume influencer campaigns, preferably for major consumer brands.

• Proven ability to manage campaign budgets, negotiate creator fees, coordinate contracts, and oversee commercial deliverables.

• Solid understanding of CPV, reach, engagement, and other influencer marketing performance indicators.

• Strong analytical and data management skills, including advanced proficiency in Excel and the ability to interpret campaign performance results.

• Experience working directly with clients and managing stakeholder relationships, ideally within large consumer brand environments.

• Excellent project management and organizational skills, with the ability to coordinate multiple campaigns, deadlines, and stakeholders simultaneously.

• Strong written and verbal communication skills, with a proactive approach to problem-solving, risk management, and client communication.

• Confidence using AI-powered tools, such as Claude, in everyday workflows to improve research, analysis, and operational efficiency.

• Adaptability, accountability, and attention to detail, with the ability to work independently in a fast-moving freelance environment.

• Experience with CPG, FMCG, or other major consumer brands is a strong advantage.

• Previous involvement in high-volume or always-on influencer marketing programmes is highly desirable.

• Knowledge of multiple European creator markets and experience using influencer marketing platforms are considered additional assets.

Benefits:

• Freelance contract with a duration of up to 12 months.

• Fully remote working arrangement across Europe and the UK.

• Opportunity to work with leading international consumer brands and high-profile products.

• Exposure to large-scale influencer marketing campaigns across multiple European markets.

• Access to advanced influencer marketing technology and AI-powered campaign management tools.

• Opportunity to take ownership of campaigns and manage meaningful client relationships.

• Collaborative environment working with experienced professionals across Creator Partnerships, Paid Media, Strategy, and Client Solutions.

• Opportunity to develop expertise in creator marketing, campaign analytics, commercial negotiations, and AI-driven marketing workflows.

• Dynamic and fast-paced working environment that encourages initiative, creativity, and continuous improvement.

• Opportunity to make a direct impact on campaign performance and client success.