Freelance Campaign Manager, Influencer Marketing, CPG

Accountabilities

As a Freelance Campaign Manager, you will oversee influencer marketing campaigns from initial briefing through execution and reporting, ensuring successful delivery across your assigned European market.

• Manage multiple creator campaigns simultaneously, overseeing the entire process from initial brief and creator discovery to launch, delivery, and performance reporting.

• Develop detailed project timelines and coordinate budgets, content approvals, campaign milestones, and deliverables.

• Identify and shortlist creators based on brand positioning, product relevance, target audiences, and expected campaign performance.

• Manage creator outreach, negotiations, pricing, contracts, briefing, and content delivery.

• Build creator pricing strategies based on cost-per-view (CPV) targets and expected performance.

• Negotiate creator fees, manage campaign budgets, and balance creative quality with commercial objectives.

• Maintain regular communication with creators and their representatives, ensuring expectations, deadlines, and campaign requirements are clearly understood.

• Lead creator briefing calls and ensure content aligns with campaign objectives, brand guidelines, contractual requirements, and applicable advertising disclosure regulations.

• Review creator content, coordinate revisions, manage asset submissions, and secure necessary approvals before publication.

• Act as a day-to-day contact for local market stakeholders, supporting client communications, campaign calls, progress updates, and feedback management.

• Coordinate with internal Creator Partnerships, Paid Media, Strategy, and Client Solutions teams to ensure smooth campaign execution.

• Monitor key performance indicators, including CPV, reach, engagement, and other relevant campaign metrics.

• Maintain accurate campaign trackers, budgets, timelines, and performance records.

• Analyze campaign results and provide data-driven recommendations to improve creator selection and future campaign performance.

• Identify potential delivery issues, budget risks, and performance concerns early, escalating blockers promptly and proposing practical solutions.

• Use influencer marketing platforms, internal technology, and AI-powered tools to streamline creator discovery, research, analysis, and reporting.

• Maintain consistent communication with clients and internal teams, ensuring campaign information remains accurate and up to date.

Requirements:

You are an experienced influencer marketing professional who understands the creator economy and can combine creative judgment, commercial expertise, and strong project management skills to deliver successful campaigns at scale.

• 3–5 years of experience in influencer marketing, creator partnerships, or a closely related field.

• Fluency in English and at least one additional European language, such as German, Spanish, or French. This is an essential requirement.

• Confidence communicating professionally with creators, creator managers, and clients in both languages.

• Experience managing high-volume influencer campaigns, ideally for consumer brands.

• Strong knowledge of the creator landscape in at least one European market.

• Proven experience managing campaign budgets, negotiating creator fees, and handling contracts.

• Solid understanding of cost-per-view (CPV), reach, engagement, and other creator performance metrics.

• Strong Excel skills and the ability to analyze campaign data and translate insights into actionable recommendations.

• Experience working directly with clients, preferably large consumer brands and international stakeholders.

• Familiarity with AI-powered tools such as Claude and the ability to integrate them into everyday workflows.

• Strong project management and organizational skills, with the ability to manage multiple campaigns and competing priorities without losing attention to detail.

• Excellent communication, negotiation, and problem-solving abilities.

• Proactive mindset, strong ownership, and the ability to identify and resolve challenges independently.

• Based in Europe or the United Kingdom, with availability to work across European business hours.

Nice-to-Have Qualifications:

• Previous experience working with CPG, FMCG, or other major consumer brands.

• Experience managing high-volume or always-on influencer marketing programs.

• Knowledge of multiple European creator markets.

• Familiarity with influencer marketing platforms and campaign management technology.

• Experience coordinating complex, high-value campaigns involving multiple internal teams.

Benefits:

• Fully remote opportunity: Work remotely from the United Kingdom or other eligible European locations, including Germany, Portugal, and Spain.

• Freelance engagement: Flexible independent contractor arrangement for up to 12 months.

• Full-time opportunity: Dedicated involvement in large-scale international influencer marketing campaigns.

• Global brand exposure: Work on campaigns for a leading consumer brand across multiple European markets.

• Advanced technology: Access to dedicated influencer marketing platforms and AI-powered tools supporting creator discovery, campaign management, payments, and analytics.

• Professional development: Gain experience managing complex, high-volume campaigns and working with international stakeholders.

• Cross-functional collaboration: Work alongside specialists in Creator Partnerships, Paid Media, Strategy, and Client Solutions.

• Creative and commercial ownership: Influence creator selection, campaign strategy, negotiations, and performance optimization.

• Supportive work environment: Join a collaborative, fast-moving team that values accountability, communication, and continuous improvement.