**Location:** Delhi NCR | **Function:** Sales and Operations | **Experience:** 8–18 years\
**Industry:** EV, Battery, NBFC, Mobility, Auto Finance\
**Compensation:** ₹20-35 LPA (commensurate with experience).
### About Us
We are **fed up with the pollution crisis** that happens in North India every winter and want to do our bit to reduce it. We are building a high-impact company solving battery financing for India’s most hardworking vehicle owners — **electric rickshaw drivers**.
With capital raised (from global investors) and presence across 5 cities, we aim to **unlock access to clean mobility through innovative battery financing and distribution models**.
If you care about building a **scalable, profitable business in the EV ecosystem** while making a real impact in Bharat — this role is for you.
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### Role Overview
We are hiring a **General Manager - BD and Operations** to act as the **CEO of execution** across regions.
Reporting directly to the CEO, this role owns **end-to-end business execution** across:
* Sales & distribution
* Customer onboarding & service
* Field operations & logistics coordination
* Credit execution & collections discipline
Regional Sales Managers and central execution teams report into this role.
The mandate is simple but demanding:\
**turn plans into predictable outcomes while reducing day-to-day dependency on the CEO.**
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### What You'll Do
### **Business & P&L Ownership (Execution-Focused)**
* Own revenue, cost control, and contribution margin across regions
* Drive weekly, monthly, and quarterly business targets
* Track unit economics, leakage, and operational inefficiencies
* Operate with a P&L mindset while aligning with founder-led capital and policy decisions
### **Sales & Distribution Leadership**
* Lead Regional Sales Managers and field sales execution
* Scale dealer-led and channel-driven distribution across cities
* Ensure disciplined pipeline management, conversion tracking, and install velocity
* Personally intervene in underperforming regions or channels
### **Customer Onboarding, Service & Experience**
* Own end-to-end customer lifecycle: onboarding → installation → service → renewals
* Ensure SLAs, TATs, and customer satisfaction are met consistently
* Build escalation frameworks so issues are solved before reaching the CEO
* Drive service quality as a growth lever, not a cost center
### **Operations & Execution Discipline**
* Oversee logistics coordination, inventory planning, and installation readiness
* Ensure tight coordination between sales, credit, support, and logistics
* Build SOPs, dashboards, and review cadences that scale across cities
* Replace firefighting with predictable execution
### **Credit & Collections Oversight**
* Work closely with credit and collections teams to protect portfolio quality
* Coordinate with NBFC partners on approvals, limits, and operational alignment
* Enforce credit discipline in sales execution — no bypassing processes
* Monitor overdue trends, early risk signals, and corrective actions
### **Team Leadership & Org Building**
* Build, coach, and retain high-performing managers and execution teams
* Set clear KPIs, incentives, and accountability structures
* Create a culture of ownership, urgency, and data-driven decisions
* Be the point of alignment across all execution functions
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### Who You Are
* **Education**: Graduate or MBA from a premier institute (e.g., IIT, IIM, or equivalent).
* **Leadership Track Record**: Demonstrated experience leading teams in field sales, regional sales, remote customer support/service, and logistics operations. Hands-on experience scaling multi-regional operations with P&L responsibility.
* **Industry Knowledge**: Strong understanding of the EV ecosystem, distribution networks, and operational challenges in India. Startup experience is a plus.
* 8–18 years of experience running **distribution-led, operations-heavy businesses**
* Proven track record managing **multi-city sales and ops teams**
* Strong understanding of **EV, automotive, mobility, or asset-financed products**
* Comfortable owning outcomes in low-margin, high-volume environments
* Hands-on leader — willing to go deep into ops, not just review dashboards
* Calm under pressure, decisive, and respected by field teams
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### Bonus Points
* Experience with **EV or mobility financing ecosystems**
* Prior exposure to NBFC partnerships or credit-led growth models
* Built or **scaled operations in North India or Tier-2/3 markets**
* **Startup experience** where structure had to be built from scratch
## **What This Role Is — and Is Not**
**This role IS:**
* COO-lite, execution-heavy, and outcome-driven
* Accountable for “getting things done” across the company
* Designed to reduce CEO operational load by 50–60%
**This role is NOT:**
* A strategy-only or corporate leadership role
* A pure business development position
* A role disconnected from ground realities
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### Why Join Us
* Be the execution backbone of a high-growth EV company
* Work directly with the founder on scaling a real business
* Own outcomes across cities, teams, and customers
* Competitive compensation, meaningful equity, and real authority
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### **Founder’s Note**
This role demands **judgment, stamina, and ownership**.\
If you like building execution engines — not just talking about them — this role will be deeply rewarding.
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**📩 Ready to build the EV future for India and play a role in reducing pollution? Apply now.**
Visa sponsorship is offered for this role.
