General Manager Canada

Hey there!

Bird launched micromobility. Now we’re shaping its future.

We’re Bird, and we’re on a mission to transform the way the world moves one ride at a time. Our products, services, and people share one common goal: to make cities more livable by empowering people and communities everywhere to move freely, discover new possibilities, and create a cleaner, more connected future. To cleaner air. To calmer streets. To cities built for people.

Who We Are

Bird is a global leader in micromobility, dedicated to shaping the future of urban movement. Our cleaner, affordable, and on-demand mobility solutions are available in over 200 cities worldwide.

We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates, leveraging our experience and safety-first technology to help them meet their shared mobility and climate goals and provide a reliable, affordable, and responsible transportation option for people who live and work there.

Our award-winning electric vehicles have empowered more than eighty-seven million rides in cities around the world and helped riders take carbon-free trips in more than 200 cities globally. And our teams are constantly pushing boundaries and challenging the status quo in pursuit of a brighter future.

Job Summary

The General Manager is the P&L owner and primary team development champion for a subset of markets. The GM sets the ongoing strategy for maximizing revenue city profitability; specifically, ensuring we have vehicles ready and in the right places to maximize revenue. This position is responsible for oversight of in-region KPIs and for leading or contributing to cross-functional strategy work groups aimed to improve the operational capabilities of the business. This is a leadership role within Bird both in supporting the right business outcomes for Bird as well as driving the development and progression of their direct reports.

Responsibilities

• Manage a minimum of a five person team tasked with driving hitting forecasted goals and the right business outcomes for their designated markets. This role is in charge of driving professional development for their team through routine feedback and candor.
• Key decision maker for their book of business, driving growth to top line revenue and efficiency to bottom line city profitability targets.
• Shepherding and driving relationships with City stakeholderswhile driving the best and most advantageous outcomes for the Bird business.
• Leads or influences cross-functional "sprints" and special projects to accelerate the success of the business including hardware, product, supply chain, inventory, growth, customer experience & support, government relationships, and sales.
• Operational expert with ability to lead all roles that report into the GM with empathy by getting into the weeds with their team as they focus on FM customer experience, regulatory compliance, utilization and growth initiatives, inventory management, etc.

Must Haves

• Bachelor's degree, or equivalent
• 7+ years of work experience in operations, strategy, supply chain, and/or consulting
• 5+ years of people management experience 
• Ability to lead & influence in a cross-collaborative environment
• Data driven, driving the right outcomes from data backed decision making
• 25% travel 

Highly Desired

• Government Relations: previous experience navigating and building productive relationships with municipal and regulatory stakeholders.
• Asset Management: Proven track record managing large-scale physical inventories or distributed hardware networks.
• Industry Expertise: Previous experience in the micromobility, logistics, or transportation-as-a-service sectors.
• Operational Leadership: Demonstrated ability to lead teams and execute complex tasks in high-pressure or fast-paced environments (e.g., military leadership, competitive athletics, or emergency operations).
• Business Acumen: Advanced business degree (MBA) or a proven history of building and scaling ventures from the ground up.

Why Bird Matters

Every time you hop on a Bird, you’re helping build a more livable city. We focus on four core pillars that reflect the impact of every ride:

• Freedom: We're the bridge that connects you to every experience—simple, convenient, and stress-free. We give you the freedom to move without limits.
• Exploration: We turn everyday trips into memorable experiences, sparking discovery and wonder as you connect with the world around you.
• Community: Taking a Bird is an act of citizenship. We create a sense of belonging and unity, knowing that the richer our communities become, the richer our lives become.
• Sustainability: Our electric vehicles reduce gas-powered car usage and lower carbon emissions. We enable responsible choices, creating tangible impact and driving progress toward a cleaner future.

Culture at Bird

We're an ambitious, smart, and open-minded team that is passionate about our mission. Each day is unlike the last, as we’re constantly moving forward, challenging each other, and working together to create the future of micro-mobility.

Perks Up!

We want you to succeed and thrive here, so we offer a few sweet perks:

• Plenty of time off to relax and recharge, plus a wellness resource to help you wind down.
• A work-from-home stipend.
• An employer-paid healthcare package.
• Of course, Bird ride credits to get you where you need to be!

Bird is the world

Bird stands for a culture of inclusion. We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions. 

For these reasons and more, Bird is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.

Sound like a place you’d like to work? Sweet. Let’s chat.

 

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