Advantech is seeking a Global Channel Program Manager to translate WWBO’s global channel strategy into practical regional execution and measurable partner growth. Working closely with WWBO leadership, regional Channel Sales Force (CSF) teams, business units, and functional partners, this role will develop and improve channel programs, support regional implementation, and strengthen partner engagement. The ideal candidate combines channel business understanding with hands-on program management and the ability to drive progress across a global matrix organization.
Key Responsibilities
1. Channel Strategy Implementation & Program Governance
- Translate WWBO channel priorities into actionable program plans, implementation guidelines, milestones, and review mechanisms.
- Review and evolve existing partner frameworks, including PACP (Premier Alliance Channel Partner) and JVCP (Joint-Venture Channel Partner), in collaboration with global and regional stakeholders.
- Develop recommendations for partner segmentation, qualification criteria, tiering & benefits, margin structures, and rebate/incentive programs, working with Sales and Finance for alignment and approval.
- Coordinate clear policy guidelines for deal registration, partner coverage, and channel conflict escalation, with defined ownership and approval processes.
2. Regional Execution & Business Development Support
- Work with regional CSF leaders (InterCon, AJP, Europe, US, etc.) to adapt global programs to local market needs and drive smooth implementation and adoption.
- Support regional teams in identifying partner coverage gaps and developing plans to recruit, activate, and grow relevant partners.
- Build practical toolkits for partner onboarding, business planning, sales enablement, and performance/QBR reviews.
- Track implementation progress, identify barriers, and coordinate actions with regional owners.
- Share successful regional practices and support their adoption in other markets.
3. Partner Engagement & Executive Programs
- Coordinate strategic communication with key channel partners and Global Domain System Integrators.
- Lead the business agenda, executive messaging coordination, operational alignment, and follow-up action plans for global strategic partner conferences (such as the annual WWBO Strategic Channel Partner Conference), in partnership with Marketing and event teams.
- Work with regional account owners to translate partner discussions into joint business plans, qualified opportunities, and accountable next steps.
4. Cross-Functional Collaboration & Operational Improvement
- Connect regional sales teams with relevant business units (Emb-IoT, Industrial AIoT sectors), product teams, Marketing, Finance, and IT to support partner business development and package joint go-to-market (GTM) solutions.
- Coordinate joint go-to-market initiatives and partner enablement for priority domains and solutions.
- Define business requirements for Salesforce / CRM and partner portal improvements (including Lead-to-Order / L2O workflows), working with system owners on implementation to ensure high visibility and tracking.
- Partner with IT and AI teams to integrate AI-driven lead discovery and automated workflow tools to increase lead visibility, follow-up efficiency, and channel sales productivity.
- Maintain program dashboards and management updates covering progress, business outcomes, risks, and required decisions.
What Success Looks Like?
- Regional teams implement agreed channel plans with clear ownership and milestones.
- Partner programs are clearly understood, consistently administered, and appropriately adapted to local markets.
- Priority partners complete onboarding and progress toward agreed business objectives.
- Partner meetings and conferences generate actionable plans with consistent follow-through.
- Management has reliable visibility into program adoption, partner activity, and channel business opportunities.
Required Qualifications:
- 5+ years of relevant experience in channel programs, partner management, sales operations, or business program management within Industrial IoT, ICT, or High-Tech sectors.
- Experience translating business strategy into executable plans and managing initiatives across multiple stakeholders with a balance of strategic design and hands-on execution.
- Deep understanding of channel partner business models, tiering/incentive schemes, and sales processes.
- Strong project management, analytical, communication, and cross-department negotiation skills.
- Proven cross-cultural leadership skills with the ability to influence and drive execution across matrixed functions and regions without direct reporting authority.
- Professional fluency in English, including executive presentations and business discussions with international stakeholders.
Preferred Qualifications:
- Experience in industrial computing, automation, IoT, embedded systems, or related B2B technology sectors.
- Experience working with distributors, system integrators, or solution partners.
- Familiarity with Salesforce / CRM platforms, partner portals, and performance dashboards.
- Experience supporting partner program transformation or introducing Agentic AI / AI-enabled business workflows.
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