Global Commercial CRM Product Owner

Join our Group Commercial Excellence team at ROCKWOOL Group headquarters in Hedehusene, Denmark, as our new Global Commercial CRM Product Owner. You will shape the global CRM strategy, drive improvements to our sales processes and ensure our CRM solutions deliver measurable commercial value across markets worldwide.

Ready to help build a sustainable future with us?

In an ever-changing, fast-paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

You will become part of Group Commercial Excellence, working closely with colleagues across our global markets, Group functions, Enterprise Architecture and Group Digital. Together, you will help strengthen our commercial capabilities by improving the tools, processes and data that support our sales teams and customer relationships.

In this role, you will act as the global business owner for our CRM platform, bringing stakeholders together around a shared strategy and ensuring that improvements deliver real value for the business. You will have the mandate to set priorities, make decisions and guide the future direction of our CRM solutions, with a particular focus on Sales CRM and a stability-first approach to Customer Service.

What you will be doing

As Global Commercial CRM Product Owner, you will own the business direction and strategic development of ROCKWOOL's global CRM platform, based on Microsoft Dynamics 365 Sales and Customer Service.

Your key responsibilities will include:

• Develop and maintain a 3–5-year CRM strategy for Dynamics 365 Sales, working closely with our local markets (OPCOs), Group stakeholders and Enterprise Architecture to align business needs with future processes and capabilities.
• Own the global CRM roadmap and backlog, evaluating requests, setting priorities and making clear trade-off decisions to ensure we focus on the improvements with the greatest commercial impact.
• Drive the discovery and prioritisation of Sales CRM improvements that strengthen pipeline health, improve conversion rates and quotation speed, support revenue growth and enhance the customer experience.
• Define how we measure value from CRM improvements by establishing clear KPIs, baselines and targets, and following up on results such as data quality, user satisfaction, sales performance and customer outcomes.
• Champion user adoption and AI opportunities within CRM, identifying relevant use cases and enabling sales teams to reduce administrative work and spend more time with customers.
• Work closely with Group Digital to translate business priorities into clear, implementation-ready requirements, align on expected outcomes and acceptance criteria, and support delivery, testing and business readiness ahead of market roll-outs.
• Oversee Dynamics 365 Customer Service with a stability-first approach, prioritising essential requirements from markets already using the solution while maintaining continuity and avoiding unnecessary complexity.
  

Success in this role means turning CRM from a business tool into a driver of measurable commercial performance, with improvements that are adopted by our markets and make a tangible difference to our sales teams and customers.

What you bring

You combine commercial understanding with strong product ownership and the ability to turn business priorities into a clear, value-driven roadmap. You are comfortable navigating a global stakeholder landscape, making decisions when priorities compete and bringing people along with you.

• Strong experience in Product Ownership or a similar role, shaping product direction, managing roadmaps and driving measurable business outcomes.
• Experience improving CRM platforms in a sales environment, with Microsoft Dynamics 365 Sales highly preferred. Experience with Dynamics 365 Customer Service is an advantage.
• The ability to develop strategy based on customer journeys, business capabilities and future-state processes, while ensuring alignment with enterprise architecture principles.
• Experience managing competing priorities across multiple markets and stakeholders, making informed trade-offs and maintaining a clear focus on business value.
• A structured approach to value realisation, including defining KPIs, establishing baselines and targets, and measuring the impact of improvements after implementation.
• Strong stakeholder management, communication and facilitation skills, enabling you to work effectively with sales leaders, local markets, architects and technical delivery teams without relying on formal authority.
• The ability to translate business needs into clear requirements, business rules, acceptance criteria and expected outcomes, supporting delivery teams throughout implementation and testing.
• Professional fluency in English and the ability to collaborate effectively in a global, multi-market organisation.
  

We know that you might not meet everything on this list, but you may bring skills and experience that we haven't even included here.

What we offer

At ROCKWOOL, you will join an international organisation where you can influence how our commercial teams work and contribute to improvements across markets worldwide. You will have the opportunity to shape a global platform, collaborate across business and technology functions, and see the impact of your work on our commercial performance and customer relationships.

We are keen to help our employees develop their talents and move forward in their careers. You can expect to be supported in your professional ambitions through opportunities to learn, develop and take on new challenges within ROCKWOOL Group.

Ready to apply?

If you are excited about combining product ownership, commercial strategy and digital transformation to create measurable business value, we would love to hear from you.

Please submit your CV through our online application system. We look forward to learning more about your experience and what you could bring to ROCKWOOL.

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today's biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our product range reflects the diversity of the world's needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With approximately 11,800 dedicated colleagues in 37 countries and sales in more than 120 countries, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine and offshore applications.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDGs) framework, and we are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness of ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and inclusive culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promoting diversity and working against all forms of discrimination.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation on which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.