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Global CRM Coordinator - Air & Ocean at rhe | Swiftcruit
Identify business requirements, challenges, and opportunities to improve CRM processes and system usage.
Support the continuous development and harmonization of CRM capabilities within the Business Unit.
Evaluate the business impact of proposed enhancements and process changes.
Represent Business Unit interests in CRM-related initiatives and governance activities.
2. Business Demand & Change Management
Consolidate recurring requests, identify trends, and assess business impact.
Ensure that business requirements are properly captured through established support and ticketing channels.
Drive the progression of relevant topics with Support, and CRM Product Management.
Provide transparency regarding the status and outcomes of CRM-related initiatives.
3. CRM Community & Stakeholder Management
Actively participate in the CRM Coordinator Community.
Communicate relevant CRM roadmaps, releases, and process updates to stakeholders.
Foster collaboration between business users, and support team.
4. User Adoption & Business Engagement
Act as a CRM ambassador within the Business Unit and promote the effective use of CRM processes and tools.
Support the rollout of new CRM functionalities by fostering engagement and business acceptance.
Capture user sentiment, feedback, and adoption challenges.
Collaborate with central CRM teams to ensure Business Unit-specific challenges and requirements are considered in communication and enablement activities.
5. Data Governance & Quality Management
Promote high standards of CRM data quality and process compliance.
Monitor data completeness, consistency, and business usage.
Support data governance initiatives and reporting requirements.
Drive ownership and accountability for CRM data across the Business Unit.
6. Opportunity & Pipeline Excellence
Promote adherence to Air & Ocean Opportunity Management standards and best practices.
Support pipeline transparency, forecasting accuracy, and opportunity data quality.
Identify improvement opportunities based on pipeline performance, reporting insights, and business feedback.
7. Lead Management
Support the implementation and continuous improvement of Air & Ocean lead management initiates.
Promote compliance with lead qualification and follow-up standards.
Monitor lead management challenges and advocate for process improvements where required.
Act as the key liaison between Air & Ocean stakeholders and the central CRM organization regarding lead management requirements and improvement opportunities.
8. CRM Reporting & Commercial Insights
Support Air & Ocean reporting requirements within CRM and related Power BI solutions.
Promote data completeness and consistency to ensure reliable sales reporting, forecasting, and pipeline analysis.
Collaborate with sales management and stakeholders to improve data-driven decision making.
What You Bring:
University Degree in Business Administration or other related fields
Experience with CRM systems is a must
Minimum of 2-3 years’ experience in Customer Relationship Management is preferred
Proficiency in using office software and tools (e.g., Excel, Power BI, etc.)
High attention to detail and organizational skills
Strong stakeholder management skills
A proactive approach to problem-solving and team collaboration
Adaptability and flexibility in a dynamic work environment
Excellent written and verbal communication in English
