Global Digital Marketing Manager

Accountabilities:

• Design, execute, and optimize paid search campaigns using Ryze AI or comparable platforms, managing keywords, bidding strategies, creative, and landing pages to improve conversion rates, ROI, and pipeline generation.
• Oversee account-based display campaigns using 6sense, leveraging intent signals and account intelligence to engage target organizations.
• Manage creative variations, audience segments, and budget allocation across display channels to support qualified pipeline growth.
• Build and manage global content syndication programs, including partner selection, content distribution, commercial negotiations, lead quality management, and ROI tracking.
• Establish performance KPIs and develop dashboards to monitor paid media and syndication performance across the funnel.
• Analyze campaign results regularly and provide leadership with actionable insights and recommendations for improving efficiency and pipeline contribution.
• Manage budgets across paid search, display, and content syndication, including forecasting, spending control, ROI analysis, and resource allocation toward high-performing initiatives.
• Partner with field marketing, global campaigns, marketing operations, creative, web marketing, and sales teams to align messaging, campaign objectives, and lead quality standards.
• Maintain strong knowledge of the marketing technology ecosystem, including paid media platforms, analytics solutions, CRM integrations, and account-based marketing technologies.
• Evaluate emerging tools, platforms, and advertising approaches to continuously improve program effectiveness.
• Drive ongoing testing and optimization across channels, using performance data to improve conversion rates, cost efficiency, targeting, and pipeline outcomes.

Requirements

• 5+ years of experience managing paid media campaigns at scale, with demonstrated expertise across search, display, and/or programmatic advertising.
• Hands-on experience with Ryze AI or comparable paid search platforms; experience with 6sense or similar account-based marketing and intent-data platforms is highly valued.
• Proven experience managing content syndication programs, including partner selection, lead quality management, performance tracking, and ROI analysis.
• Strong analytics capabilities, including the ability to extract, analyze, visualize, and communicate performance data using tools such as Excel, Google Analytics, Looker, or comparable platforms.
• Demonstrated success optimizing digital campaigns through structured testing, data-driven decision-making, and performance analysis.
• Experience in B2B demand generation, lead management, or a comparable B2B marketing environment preferred.
• Familiarity with account-based marketing strategies and execution.
• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot is preferred.
• Google Ads, Display, or equivalent platform certifications are a plus.
• Experience working in growth-focused or startup environments is beneficial.
• Experience partnering with sales teams to align lead quality, pipeline objectives, and SLA metrics is preferred.
• Strong communication skills, with the ability to present performance insights and recommendations to senior leadership and clearly document processes.
• Strategic thinker who can balance immediate performance objectives with long-term channel development.
• Highly organized and detail-oriented, with strong project management and prioritization skills.
• Data-driven decision maker capable of translating complex marketing data into actionable business insights.
• Self-motivated and proactive, with a strong sense of ownership and initiative.
• Collaborative team player who can work effectively across marketing, sales, operations, creative, and web functions.
• Continuous learner who stays current with platform developments, digital advertising best practices, and emerging marketing channels.

Benefits

• Annual base salary range of US$88,000–$109,500 for US-based employees.
• Eligibility for a bonus or commission plan.
• Eligibility for an equity grant.
• Medical, dental, and vision insurance.
• Paid parental leave.
• Flexible time off.
• 401(k) plan with employee and company contribution opportunities.
• Life and disability insurance.
• Tuition reimbursement.
• Fully remote work opportunity within the United States.
• Opportunity to lead global paid media and content syndication programs with direct pipeline and revenue impact.
• Exposure to AI-powered marketing tools, account-based marketing, intent data, analytics, and emerging digital advertising technologies.
• Cross-functional collaboration with marketing, sales, operations, creative, and web teams.
• Professional growth and opportunities to expand digital marketing expertise in a technology-focused environment.
• Inclusive workplace committed to equal employment opportunities and reasonable accommodations.