Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
As a Global Partner Ecosystem Marketing Manager, you will define and execute the global partner marketing strategy that enables growth through and with our ecosystem of distributors, system integrators, and technology partners.
Reporting within the global marketing organization, you will develop scalable programs. You will drive organizational capability, establish best practices, and create innovative approaches. These approaches will accelerate growth across both our core industrial automation portfolio and emerging growth businesses, including software, autonomous mobile robots (AMR), and future strategic acquisitions.
You combine ecosystem expertise, modern marketing capabilities, organizational leadership, and commercial acumen to help shape how Rockwell engages partners worldwide.
You will report to the Senior Director, Portfolio & Partner Marketing and work in a hybrid setting from our Milwaukee, Wisconsin office.
Your Responsibilities:
Global Partner Marketing Strategy & Leadership:
- Define and lead the global partner marketing vision, strategy, and operating model across distributors, system integrators, and technology partners.
- Partner with Global Market Access to develop market-backed, customer-informed partner marketing strategies that accelerate growth across established and emerging business areas.
- Establish partner marketing frameworks, programs, processes, and performance measures.
- Drive alignment across marketing, sales, market access, portfolio marketing, regional marketing teams, and partner organizations.
Ecosystem Growth & Partner Engagement:
- Develop innovative approaches to engage, activate, and grow partner ecosystems across multiple partner types.
- Design and execute global marketing strategies and programs for strategic technology partners.
- Develop joint go-to-market initiatives and co-marketing campaigns that create measurable business impact.
- Create and pilot new models for partner collaboration, engagement, and demand generation.
- Develop partner marketing approaches that expand software adoption and growth through system integrators and other emerging channels.
Program Development & Scale:
- Build globally consistent partner marketing programs that can be adopted and scaled across regions.
- Identify, document, and institutionalize best practices through a culture of continuous improvement.
- Support the launch and scale of new offerings by partnering with Portfolio Marketing, Global Market Access, and Regional Marketing teams.
- Ensure partner programs effectively communicate portfolio value propositions and support solution-based selling.
Marketing Innovation & Transformation:
- Evaluate and introduce new partner marketing approaches that drive growth beyond traditional enablement methods.
- Lead the adoption of AI-powered capabilities that enhance personalization, partner enablement, campaign performance, and collaboration.
- Identify emerging trends, technologies, and ecosystem opportunities to strengthen Rockwell's competitive position.
- Explore and scale new distribution and engagement channels, including distributor inside sales and digital partner motions.
Investment & Business Performance:
- Develop business cases and investment strategies that quantify the impact of expanded partner marketing investments.
- Establish performance metrics and ROI models for partner marketing initiatives.
- Drive funding optimization by maximizing business results while effectively leveraging available resources.
- Communicate program impact and strategic recommendations to executive leadership.
Organizational Capability Development:
- Build a global partner marketing organization capable of supporting current and future growth strategies.
- Develop team capabilities through coaching, talent development, succession planning, and strategic hiring.
- Foster a culture of innovation, customer focus, accountability, and continuous improvement.
- Leverage internal and external resources to strengthen organizational effectiveness and accelerate capability development.
The Essentials - You Will Have:
- Bachelor's Degree or Equivelant Years of Relevant Work Experience
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The Preferred - You Might Also Have:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 10+ years of progressive experience in B2B marketing, channel marketing, partner marketing, ecosystem marketing, or go-to-market leadership.
- Experience developing global partner or channel marketing strategies.
- Experience working with distributors, system integrators, technology partners, or indirect sales ecosystems.
- Experience leading cross-functional initiatives across sales, marketing, business units, and market access organizations.
- Proven people leadership experience, including coaching and developing teams.
- Experience in industrial automation, software, manufacturing technology, or related B2B industries.
- Experience supporting acquisitions and integrating new business models into existing partner ecosystems.
- Expertise in modern ecosystem marketing, digital marketing, demand generation, account-based marketing, and partner activation strategies.
- Experience leveraging AI and marketing technologies to enhance partner engagement and program performance.
What We Offer:
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
- To learn more about our benefits package, please visit at www.raquickfind.com.
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
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We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
