Global Performance Marketing Manager

Accountabilities

• Own the global paid advertising strategy for B2B lead generation, serving as the subject matter expert across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and emerging paid media channels.

• Drive the highest possible volume of qualified leads while maintaining lead quality, staying within budget, and meeting cost-per-acquisition (CPA) targets.

• Oversee multi-million-euro annual paid media budgets across multiple markets, products, and customer segments.

• Forecast advertising spend, establish budget pacing, and monitor channel investment in collaboration with local marketing teams.

• Provide data-driven recommendations to content and design teams on creative concepts, messaging, formats, and offers.

• Develop structured creative testing programs, evaluate results, and turn insights into scalable best practices across markets.

• Identify new creative opportunities and maintain a strong pipeline of advertising assets tailored to different audiences and regions.

• Develop performance improvement hypotheses and collaborate with local paid marketing specialists to design, implement, and evaluate experiments.

• Partner with marketing operations, lead generation, and marketing analytics teams to assess campaign performance, identify root causes of underperformance, and recommend actionable improvements.

• Manage, mentor, and develop paid marketing specialists across different markets, providing regular feedback, guidance, and support for their professional growth.

• Advise team members on paid advertising strategy, campaign optimization, creative effectiveness, targeting, and performance measurement.

• Identify and implement AI-powered workflows that reduce repetitive manual tasks, improve analysis, and help marketing teams operate more efficiently at scale.

• Proactively improve campaign management processes and workflows as budgets, markets, and organizational needs expand.

• Balance strategic planning with hands-on campaign management and execution in a fast-paced, international environment.

Requirements:

• At least 6–8 years of hands-on experience managing paid advertising campaigns, ideally in international high-growth businesses or performance marketing agencies.

• Proven track record of developing and executing paid marketing strategies that directly contribute to business growth and revenue.

• Deep expertise in paid advertising platforms, particularly Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.

• Strong understanding of creative performance, including hooks, advertising formats, messaging, audience attention, and conversion optimization.

• Excellent analytical and reporting skills, with the ability to connect campaign performance, funnel metrics, and business outcomes to identify growth opportunities and diagnose underperformance.

• Practical experience using AI to analyze performance trends, generate testing hypotheses, and uncover opportunities for campaign improvement.

• Familiarity with modern audience targeting strategies, advertising platform automation, and established campaign optimization techniques.

• Strong leadership and mentoring skills, including the ability to provide constructive feedback, establish priorities, and support the development of other marketing professionals.

• A strategic mindset combined with a willingness to get involved in day-to-day campaign execution and problem-solving.

• Strong project management skills and the ability to coordinate cross-functional initiatives, manage competing priorities, and deliver results in a fast-paced environment.

• Excellent business English proficiency.

• Portuguese, Spanish, Italian, German, or Polish language skills are an advantage.

• Must already have the legal right to work in the country of residence or role location, as visa sponsorship is not available for this position.

Benefits:

• Healthcare insurance.

• Wellness benefits, which may include gym memberships and mental health support.

• Paid time off, including vacation and birthday leave, along with time to recharge.

• Location-dependent benefits such as meal vouchers, transportation allowances, and extended parental leave.

• Remote work opportunities and flexible working hours, depending on role and team requirements.

• Access to office hubs in selected international locations, including Curitiba, Rio de Janeiro, and Bogotá.

• Career development opportunities, continuous learning, and potential cross-functional career paths.

• The opportunity to work with a diverse, globally distributed team.

• A results-oriented environment that encourages ownership, collaboration, curiosity, and continuous improvement.