Global Product Marketing Manager - Video

Accountabilities

Own product marketing initiatives for specialized video security solutions, including camera offerings designed for federal government and defense markets.
Collaborate with product management teams to represent the voice of the customer, identify market needs, and align product capabilities with customer expectations.
Partner with public safety, government marketing, and sales teams to understand customer requirements and develop effective marketing strategies for target segments.
Develop clear, differentiated product messaging and positioning that communicate the value, capabilities, and competitive advantages of video security solutions.
Conduct market research, customer interviews, and segmentation analyses to deepen understanding of customer challenges, purchasing behaviors, and emerging opportunities.
Analyze competitors, market trends, target industries, and buyer personas to identify differentiation opportunities and inform product marketing decisions.
Lead product and feature launches, including defining target audiences, developing positioning, and creating launch plans and supporting materials.
Develop and coordinate marketing content, including website pages, social media content, product collateral, presentations, and other customer-facing resources.
Collaborate with cross-functional marketing teams to design and execute go-to-market campaigns that increase product awareness, encourage adoption, and generate qualified pipeline.
Create sales enablement materials and internal resources that equip sales teams to communicate product value effectively and address customer needs.
Support sales teams in positioning solutions for specialized customer environments and communicating the benefits of integrated hardware and software technologies.
Build strong relationships across product management, sales, and marketing to ensure consistent messaging and coordinated execution.
Monitor market feedback and campaign effectiveness, using insights to refine messaging, improve product positioning, and strengthen future marketing initiatives.
Manage multiple projects and priorities while maintaining strong organization, accountability, and follow-through.
Requirements
Bachelor's degree in marketing, business, or a related discipline, combined with at least five years of experience in product marketing or a similar field; alternatively, seven or more years of relevant product marketing experience.
Demonstrated experience in B2B product marketing, ideally involving complex enterprise technology solutions.
Experience developing product positioning, messaging frameworks, launch strategies, and go-to-market campaigns for specialized products or technology offerings.
Familiarity with integrated hardware and software solutions is an advantage, particularly experience in physical security, video surveillance, or related security technologies.
Strong written and verbal communication skills, including the ability to create persuasive marketing content, deliver presentations, and explain complex technical concepts clearly.
Excellent storytelling skills, with the ability to translate technical features into customer-focused benefits and compelling business value propositions.
Experience conducting market research, customer discovery, competitive analysis, and audience segmentation to inform marketing strategy.
Ability to collaborate effectively with product management, sales, and cross-functional marketing teams to deliver coordinated initiatives.
Strong project management and organizational skills, with the ability to manage multiple launches, campaigns, deadlines, and stakeholder expectations.
A proactive, curious, and adaptable mindset, with a willingness to learn new technologies, understand emerging markets, and incorporate feedback into your work.
Strong problem-solving and prioritization skills, combined with a high degree of ownership and accountability for project outcomes.
Ability to build productive relationships across teams, influence stakeholders, and work effectively in a collaborative environment.
Legal authorization to work in Canada indefinitely is required. Applicants must be Canadian citizens or permanent residents, as employer-sponsored work permits are not available for this position.
Willingness to travel occasionally, with expected travel below 25%.
Benefits
Competitive annual base salary: CAD $110,000–$120,000, depending on relevant skills, experience, and qualifications.
Remote work: Remote working opportunities within Canada, subject to the position's location requirements.
Career development: Opportunities to contribute to global product marketing strategy and work with innovative video security technologies.
Cross-functional collaboration: Work closely with product management, sales, and marketing professionals across specialized technology markets.
Strategic impact: Influence product positioning, market awareness, customer adoption, and business growth in federal government and defense sectors.
Innovative environment: Contribute to the marketing of integrated hardware and software solutions for physical security and critical infrastructure.
Inclusive workplace: An environment committed to diversity, equal opportunity, and creating an accessible and supportive employee experience.
Meaningful work: The opportunity to support technologies that help protect people, property, and critical environments.