Global Sketch Lead

Role Title: Global Sketch Lead

Location: 100VE, London

ABOUT SKETCH

Sketch is Unilever HomeCare’s In-house creative and commerce engine, built to help brands create better work, faster. Combining world-class design, content production, commerce expertise and cutting-edge AI capabilities, Sketch sits within and partners with global and local teams to deliver impactful consumer experiences across every touchpoint. From brand storytelling and social-first content to eCommerce optimisation, generative AI innovation and creative excellence, Sketch is redefining how marketing gets made; helping brands move at the speed of culture while delivering greater quality, effectiveness and efficiency. As a key driver of Unilever’s marketing transformation, Sketch sits at the intersection of creativity, technology and growth, shaping the future of modern marketing.

Sketch is formed of 3 key parts: Sketch London - supporting the global marketing teams and creating master campaigns and brand worlds, Sketch Commerce – enabling and Sketch Pro studios producing assets and adaptations, now live in 15+ markets.

Sketch works across all the Unilever Home Care Brands including Power Brands; Dirt Is Good, Comfort, Cif, Domestos and Sunlight and supporting brands including Surf and Seventh Generation. It is an exciting time to join the team and play a key role in the further transformation of our marketing organisation combining the many opportunities to create desirable brands in culture, harnessing the opportunities within tech, social and new media.

ABOUT THE ROLE

We are looking for a Global Sketch Lead with excellent experience and a track record of leading large scale creative within internal/external agency or production teams. The ideal profile would be;

• Proven experience leading creative operations, content studios or marketing production organisations.
• Experience managing both agency and in-house creative teams.
• Strong understanding of AI-enabled content creation and emerging creative technology.
• Proven ability to scale operating models across multiple markets.
• Commercial and P&L mindset.
• Experience influencing senior marketing leaders and procurement.
• Ability to balance creative excellence with cost, speed and governance.

 KEY RESPONSIBILITIES

• Lead the global strategy & operation of the Sketch teams including the role out to more markets around the world
• Evolve and expand the SketchPro model, improving creative workflows, creative quality & output and decision making
• Input to the global marketing transformation agenda and work with the global VP to showcase the work of SketchPro within the larger Unilever context
• Track, analyze and act on real time data to enhance the delivery and efficiency of the model
• Identify, propose & implement new tech solutions to further enhance agility and competitive advantage. Better harness the potential of generative AI.
• Strongly collaborate with agency production teams and marketing teams. Support demand generation teams across markets to drive performance
• Champion enhanced dCom content and support GEO & LLM evolution, esp. via retail content
• Lead 2+ direct reports
• Foster enhanced team ways of working, Sketch culture and talent within the Sketch teams.

ALL ABOUT YOU

This is the role for you if you are passionate about building brands through extraordinary content and creative output and are passionate about running high performing creative and production teams. You will thrive in this role if you have the following key skills & behaviours:

• Drive for impact & top performance – Energised by ambitious goals and motivated by results. You have a bias for action, take ownership, and consistently turn vision into execution.
• Strategic leadership & systems thinking – Able to shape a long-term vision while navigating complexity, connecting creative excellence, capability building, technology and commercial outcomes into one scalable model. 
• World-class agency and creative leadership – Strong experience leading high-performing agency, production, content or creative teams across global and/or local markets. Comfortable balancing creative ambition with operational excellence. 
• AI, technology & innovation mindset – Passionately curious about the future of creativity. Brings a strong understanding of AI-enabled content creation, emerging technologies and how to translate innovation into business value. 
• Commercial acumen – Combines entrepreneurial thinking with financial rigour. Experienced in building business cases, making investment trade-offs and delivering measurable value. 
• Influence, communication & storytelling – An excellent communicator who can inspire teams, align stakeholders and build belief through clear, compelling narratives at every level of the organisation. 
• Thrives in ambiguity – Comfortable operating in fast-changing environments. Brings clarity, pace and decisiveness while adapting quickly as priorities evolve. 
• Collaborative leader & culture builder – Builds trusted partnerships across functions, markets and disciplines. Creates an inclusive environment where people feel empowered, challenged and motivated to do their best work. 
• Growth mindset & continuous learning – Demonstrates curiosity, seeks diverse perspectives, and continually evolves both personal capability and team performance.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).