GM, Adventure (Fora Agency Lab)

About the Role

• We’re seeking a General Manager to launch and lead a new agency within Fora Agency Lab, initially focused on the adventure travel vertical. This is an opportunity to build a niche travel business from the ground up, powered by Fora’s AI enabled platform, supplier relationships, training, and infrastructure, while helping prove a model that Fora can replicate across future travel verticals.
• The General Manager will own the agency’s strategy, brand, client growth, operations, and overall business performance. As the agency scales, this person will recruit and develop a team of independent contractors to grow the business and extend its reach.
• This role is designed for an entrepreneurial operator who is energized by building from scratch, comfortable owning outcomes end to end, and excited to use technology as a core part of how they work. While adventure travel is the initial focus, we are open to candidates with deep expertise and authentic passion for another travel niche.
• This is a full time role, with a remote option considered.

Key Responsibilities

• Launch and operate a niche travel agency powered by Fora’s AI enabled platform, supplier relationships, technology, and training.
• Own agency growth across personal bookings, independent contractor productivity, marketing, brand development, and overall business performance.
• Define the agency’s unique value proposition, positioning, and go to market strategy.
• Build a distinctive brand and develop a growing client base within the agency’s travel niche.
• Track and report on agency performance, including independent contractor activity, booking volume, revenue, and broader business growth.
• As booking volume grows, recruit, onboard, and mentor independent contractors, supporting them from their first booking through the development of sustainable, growing businesses.
• Build and continuously improve operational processes that can serve as a repeatable playbook for future Fora verticals.
• Identify opportunities to strengthen training, onboarding, platform tools, supplier partnerships, and community support for independent contractors.
• Serve as an external facing thought leader on building and scaling a niche agency using Fora’s platform.

Requirements

• Five to seven years of professional experience.
• An entrepreneurial mindset and demonstrated comfort operating in ambiguous environments, building from scratch, and working with minimal existing infrastructure.
• A growth oriented and AI forward approach, with enthusiasm for using emerging tools and technology as a core part of how you work and lead.
• Genuine passion for travel, ideally within the adventure category, or deep expertise and authentic enthusiasm for another travel niche.
• Comfort owning business outcomes end to end, including revenue, costs, and growth, through hands on execution.
• Strong strategic and operational judgment, with the ability to translate ideas into practical processes and measurable results.

Strongly Preferred

• An MBA or other advanced degree.
• Experience working in a high growth startup or technology enabled business.
• Familiarity with the host agency model.
• An existing network within adventure travel or adjacent communities.

Compensation

Compensation for this role varies based on experience, with an indicative range of $160K–$180K + equity + performance bonus. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.