Graphic Designer (Freelance)

Accountabilities:

You will develop high-quality visual assets for paid social advertising campaigns, collaborating with the team to transform creative ideas into effective designs that align with campaign objectives and performance metrics.

• Participate actively in the entire creative process, from brainstorming and ideation to design execution and final delivery.

• Create engaging, high-quality visual assets for diverse advertising concepts across Meta and TikTok.

• Interpret creative briefs and collaborate with team members to understand design requirements, project objectives, and deadlines.

• Produce polished, pixel-perfect designs with exceptional attention to detail, typography, composition, and visual aesthetics.

• Apply design best practices to ensure consistency, accuracy, and quality across creative deliverables.

• Provide technical guidance on file organization, asset management, and digital design standards.

• Contribute creative ideas and propose innovative solutions to improve advertising concepts and campaign effectiveness.

• Use an understanding of paid social performance and audience engagement to inform design decisions and support campaign KPIs.

• Stay informed about emerging visual trends, social media formats, and creative approaches relevant to digital advertising.

Requirements:

You are a detail-oriented designer with strong visual storytelling skills, proven experience creating paid social advertisements, and the ability to combine creativity with a performance-focused mindset. You work independently, welcome feedback, and proactively contribute ideas that improve creative outcomes.

• Expert-level proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.

• Practical experience working with Figma.

• Proven experience designing creative assets for paid social advertising campaigns.

• A strong portfolio demonstrating high-quality visual design, creativity, and an understanding of digital advertising.

• A strong interest in the startup ecosystem, with an understanding of copywriting principles, market dynamics, and emerging trends.

• Experience working with FinTech clients is a significant advantage.

• A solution-oriented mindset, with the confidence to influence creative decisions and recommend improvements based on KPIs and social media performance metrics.

• Exceptional attention to detail, including typography, visual consistency, and technical accuracy.

• Strong work ethic, initiative, adaptability, and a willingness to learn.

• The ability to manage tasks independently, collaborate effectively, and deliver quality work within agreed deadlines.

• A genuine passion for social media, creative experimentation, and producing outstanding digital advertising content.

Benefits:

• Fully remote work: Work from anywhere in the world.

• Freelance flexibility: Independent contractor engagement offering flexibility in how you organize your work.

• Creative ownership: Contribute throughout the creative process, from brainstorming to final execution.

• Collaborative environment: Work closely with a team focused on creative innovation and digital advertising.

• Performance-driven projects: Create advertising assets designed to support campaign engagement and measurable results.

• Startup experience: Contribute to an innovative environment focused on transforming digital advertising production.

• Portfolio development: Build experience across creative concepts and paid social campaigns on Meta and TikTok.

• Compensation and additional benefits: No specific salary range or additional benefits are stated in the job description.