Group Director, Strategy
Position: Full Time
Location: This position offers remote work. While we have a preference for candidates based in California, Colorado, or New York, applicants from other locations may also be considered.
OVERVIEW
Movement Strategy is looking for a Group Strategy Director to lead the strategic output across a group of exciting brands at the forefront of technology and entertainment. You will guide the development and execution of best-in-class social strategy, produce and make sense of key cultural, consumer and market intelligence, provide trusted guidance to senior client partners, manage and develop a team of strategists, and foster a culture of curious collaboration and continuous learning within the department. You'll function as a critical member of a trio of group-level leaders responsible to ensure client needs, strategic vision, and broader business objectives stay aligned across business units.
A BIT ABOUT US
Movement Strategy creates content and campaigns for the world’s most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It’s why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again.
We’re fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future.
What You'll Do:
- Strategic direction
- Own the strategic vision across all group accounts, lead the development of strategy playbooks for new and renewed accounts, and establish the direction, goals, and strategic processes that the whole team builds on
- Ensure all strategy work is rooted in genuine consumer insight and business understanding
- Translate cultural, audience, platform and performance insight into actionable, compelling strategic narratives
- Lead platform-specific thinking across TikTok, Instagram, YouTube, Facebook, X and emerging platforms, guiding how brands show up natively on each
- Drive experimentation with new storytelling formats and creative approaches
- Partner well with creative teams to translate strategy into powerful, platform-native brand work and model strong strategy + creative dynamics for junior team members
- Monitor cultural, competitive, and platform shifts, bring recommendations to the group leadership trio and lead the team through strategic pivots when needed
- Act as the strategic integrator across departments, ensuring insights flow seamlessly between research, data, creative, and paid media
- Team leadership
- Provide training and guidance for strategy team members to sharpen their thinking, presentation skills, research methods, develop new strategic approaches, and craft strong strategic narratives
- Foster a culture of curious collaboration and continuous learning within the group; actively participate in strategy team slack channel by sharing articles, posing & answering questions, championing team wins, and sparking connection.
- Share responsibility with group-level leads for building a best-in-class team across the group's account portfolio; give direct, ongoing feedback and invest in the development of direct reports
- AI and platform intelligence
- Partner with our data center to inform measurement frameworks and reporting, ensuring strategy stays grounded in performance without becoming a data function itself
- Bring practical experience with AI tools, whether through trend identification, workflow enhancements, social listening, or new forms of storytelling
- Stay ahead of social platform and behavioral shifts and translate them into strategic recommendations for clients
- Embed Movement’s proprietary data intelligence platform (Chassis) into how strategy gets built and delivered across the group's portfolio
- Guide strategists to leverage AI and tools responsibly to save time without sacrificing quality and originality of output
- Client leadership
- Serve as a senior strategic advisor to our most senior clients and build enduring relationships based on trust, value, and vision
- Bring insight and strategic recommendations regularly and proactively
- Translate cultural, audience, and performance insight into actionable, compelling strategic narratives
- Be the day-to-day strategic lead on one of the agency's largest accounts, owning the full strategic output from setting briefs and KPIs to translating insight into next-gen channel strategy
- Business leadership
- Understand revenue, margin, and burn across the group's accounts; knows who's stretched, who's underutilized, and escalate issues proactively
- Partner with the account lead on annual and quarterly planning, shaping goals and strategic priorities
- Work with group-level trio to build, refine, and own scopes of work and strategy team staffing across the group's portfolio
- Identify opportunities to expand scope or deepen the client relationship, partners with account lead to bring them to fruition and build into SOWs
- New business
- Lead strategy for pitches and new business opportunities as needed
- Develop new business skills (research, creative partnership, storytelling, presentation) among junior and mid-level strategists
Who You Are:
- Experience: 10+ years in social and cultural strategy, ideally in a fast-paced agency setting. Proven success leading and developing strategy teams across multiple accounts.
- Data & Research Fluency: Comfortable working with performance data and translating it into strategic direction. Able to conduct thorough consumer and cultural research, synthesize relevant insights, and translate into Familiarity with tools like GWI, Brandwatch, or Resonate and ability to audit and recommend tools is a plus
- Storytelling: Adept at transforming cultural insight and platform trends into clear, actionable strategy and compelling narrative for both creative teams and executive-level clients.
- Leadership: A collaborative, emotionally intelligent leader with a track record of mentoring talent and fostering engaged, diverse, high-performing teams.
- Strategic Vision: Skilled at merging culture, creativity, and insight into strategies that drive measurable brand impact. You inspire confidence and have experience leading client engagements and strategic presentations.
- Thought Leadership: A passion for staying at the forefront of social trends and platform shifts, regularly sharing insight with clients and teams. You confidently lead conversations on culture, platform evolution, and creative innovation.
IDEAL QUALITIES
- High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
- You have a keen point of view on how social can drive growth for brands and the receipts to prove it.
- Able to identify, craft, and sell new thinking with a gift for communicating ideas in a way that inspires action.
- A teacher and a doer who leads by example and raises the level of everyone around you. You look forward to your 1:1s with your direct reports every week, are sought out by creative directors and community managers alike, and clients can’t get enough of you.
- Proven change management acumen, and the ability to translate insight, including data, into creative, platform-native work that moves culture.
- Strong communicator able to formulate an informed point of view quickly, think on your feet, and present confidently regardless of level of preparation.
- Nimble self-starter and able to quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
- Proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work.
- Passionate about the work you do and take personal accountability for the success of your clients.
- Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
- You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team, and proven success developing high-performing and diverse teams.
- You make others’ jobs easier (no matter who they are or what they do).
- You create a positive and open environment.
- Your attention to detail is unmatched, ensuring that all work coming from the team meets the highest quality standards and aligns with client objectives.
- You know how to work smarter, not harder.
Salary & Compensation: The salary range for this role is $175k - 200k per year. A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company.
Benefits & Perks:
Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York.
As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.
- 100% employer contribution for health (base plan), vision, and dental
- 401K Retirement Plan with Company Match
- Short and Long Term Disability
- Life Insurance & AD&D
- Paid Parental Leave
- Fully-Remote Agency
- Flexible Paid Time Off
- Take-As-You-Need Paid Time Off
- Take-As-You-Need Paid Mental Health Days
- 10 days minimum required off per year
- Company Paid Holidays
- Week-Long Winter Agency Closure
- Support for continued education
- New Business Referral Bonus
- Movement Journey Program - Stipend for personal growth
- Health and Wellness Program
- WeWork Membership
- Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
- Employee Resource Groups
Movement Strategy is an Equal Opportunity Employer
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply.
We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.
