Growth Analyst (Paid Acquisition)

Accountabilities:

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta Ads and Google Ads.

• Develop targeting strategies based on audiences, geographies, job categories, and professional skill sets.

• Manage campaign setup, budgets, bidding strategies, creative testing, and ongoing optimization.

• Translate marketplace demand, priority roles, talent requirements, and business timelines into effective acquisition plans.

• Adjust campaign priorities and strategies in response to changing marketplace demand and business objectives.

• Track the entire acquisition funnel, from advertising clicks and applications through qualification, selection, and onboarding.

• Optimize cost per qualified applicant and cost per onboarded professional while improving acquisition efficiency and applicant quality.

• Identify the audiences, messaging, and channels that generate the strongest downstream business outcomes.

• Conduct experiments across audiences, keywords, creatives, messaging, landing pages, and bidding strategies to improve conversion rates.

• Collaborate with marketplace operations, creative, and analytics teams to improve application journeys and conversion performance.

• Evaluate additional acquisition channels, including TikTok, X, job advertising networks, and other relevant platforms.

• Monitor advertising spend, acquisition costs, conversion rates, and funnel performance.

• Leverage spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to analyze performance and inform decisions.

• Communicate actionable insights and recommendations regarding campaign effectiveness, optimization opportunities, and future growth initiatives.

• Develop scalable acquisition strategies that can be replicated across different roles, markets, and professional audiences.

Requirements:

• 2–4 years of relevant experience in performance marketing, paid acquisition, or digital advertising campaign management.

• Hands-on experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgeting, bidding, testing, and optimization.

• Proven track record of improving acquisition efficiency and conversion quality, supported by measurable campaign results.

• Strong analytical skills and experience working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, and attribution data.

• Familiarity with GA4 and Google Tag Manager for campaign measurement and performance analysis.

• Ability to evaluate marketing performance beyond clicks and applications, focusing on qualification, selection, onboarding, and business outcomes.

• Strong operational ownership and ability to manage multiple campaigns while adapting quickly to changing priorities.

• Excellent communication and collaboration skills, with the ability to work effectively across marketplace operations, talent, creative, and analytics teams.

• A proactive, results-oriented mindset with strong problem-solving abilities and a commitment to experimentation and continuous improvement.

• Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels is an advantage.

• Previous experience in talent marketplace growth, job platforms, or high-volume lead generation is preferred.

• Experience managing campaigns across multiple countries or targeting specialized professional audiences is a plus.

• Familiarity with advertising policies applicable to employment-related campaigns is beneficial.

• Candidates must demonstrate direct, hands-on ownership of Meta and Google Ads campaigns; experience limited to campaign reporting or coordination is not sufficient.

Benefits:

• Opportunity to work at the forefront of artificial intelligence and contribute to the development of advanced AI models through expert datasets, reinforcement learning environments, and research benchmarks.

• Exposure to cutting-edge AI research and opportunities to contribute to work presented at leading conferences such as ICLR, ICML, and NeurIPS.

• Opportunity to bring frontier AI innovations into enterprise environments and solve real-world business challenges.

• Collaboration with exceptional colleagues with experience at leading technology companies, including Google, Meta, and Amazon.

• Fast-paced, startup-like environment offering ownership, autonomy, and meaningful professional impact.

• Opportunity to contribute to innovative projects within a rapidly evolving AI ecosystem.

• Inclusive and diverse workplace culture that values authenticity, collaboration, and individual contributions.