Growth Campaign Manager, Lifecycle

Accountabilities

• Build, test, deploy, and maintain multi-channel member acquisition and engagement campaigns across email, SMS, and direct mail using customer engagement platforms.
• Create standard and moderately complex campaigns and automated journeys using established templates and governance frameworks.
• Manage audience segmentation, trigger logic, eligibility rules, personalization, dynamic content, and A/B testing.
• Monitor daily campaign health and analyze engagement, conversion, activation, incremental lift, and campaign efficiency metrics.
• Identify actionable opportunities to improve campaign performance, segmentation, personalization, automation, and conversion outcomes.
• Own campaign orchestration from initial intake through retrospective, including campaign briefs, workback plans, asset coordination, approvals, dependencies, and stakeholder communications.
• Build and maintain repeatable AI-assisted project management workflows to keep campaigns on schedule and reduce cross-functional bottlenecks.
• Partner with Lifecycle Marketing and technical marketing stakeholders to translate campaign requirements into effective operational execution.
• Collaborate with Marketing Operations, Data, Content, Design, Product, and Growth teams throughout campaign planning and delivery.
• Support selected cross-channel Growth initiatives, which may include webinars, landing-page experiments, SEO/SEM campaigns, and other growth programs.
• Contribute to campaign reporting and retrospectives, using performance data to inform future testing and optimization.
• Develop a strong understanding of audience segments, campaign calendars, success metrics, and the broader marketing technology ecosystem.

Requirements

• 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing, preferably in a B2C or B2B2C environment.
• Proven experience building, segmenting, testing, and executing campaigns using enterprise customer engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer-data concepts including events, attributes, segments, eligibility rules, and behavioral triggers.
• Ability to communicate technical campaign requirements clearly and effectively with Marketing Operations and Data teams.
• Demonstrated experience project managing complex, multi-asset marketing campaigns involving creative, web, operational, and cross-functional teams.
• Hands-on experience with growth analytics platforms such as GA4, Looker, or Amplitude, with the ability to analyze conversion funnels and campaign performance.
• Demonstrated experience using generative AI tools to streamline marketing workflows, create campaign variants, or improve project and task tracking.
• Strong organizational and project management skills, with the ability to manage multiple campaigns, timelines, dependencies, and stakeholders simultaneously.
• Analytical mindset with a focus on measurable outcomes, experimentation, and continuous improvement.
• Strong communication and collaboration skills, with the ability to work effectively across technical and creative functions.
• Experience working with healthcare, financial services, insurance, or another regulated environment is preferred.
• Hands-on Braze experience with Canvas, Liquid, Content Blocks, Catalogs, or Connected Content is a plus.
• Familiarity with direct mail, SMS, B2B2C campaigns, webinar promotion, landing-page optimization, SEO, or SEM is advantageous.
• Basic SQL, JSON, or data-schema literacy is beneficial.
• Ability to work remotely and collaborate effectively across distributed teams.

Benefits

• Remote, full-time position.
• Location-based compensation with a salary range of $108,500–$140,500 USD.
• Equity opportunities.
• Opportunity to work on measurable lifecycle acquisition and engagement programs with broad cross-functional exposure.
• Significant collaboration with Marketing Operations, Data, Content, Design, Product, and Growth teams.
• Opportunity to develop and implement AI-assisted marketing workflows.
• Professional growth through exposure to lifecycle strategy, campaign analytics, experimentation, and cross-channel Growth initiatives.
• Remote-first working environment with distributed teams and office hubs in Denver and San Francisco.
• Work supporting healthcare-related initiatives involving sensitive patient information, with security and privacy training provided.
• Benefits information is provided through the employer's broader careers program and may vary based on eligibility and location.
• U.S. employment eligibility and state availability requirements apply; certain states are excluded from hiring for corporate roles.