Purpose of Position
CASETiFY is seeking a Growth Content Manager to join our Global Growth Marketing team. You own the Growth Content team’s output for performance ads and are accountable for the volume, quality, and commercial results of every asset that goes live. You set the testing roadmap, direct the Designer and Producer, and manage external capacity so the team can hit ad efficiency and revenue targets without sacrificing the brand aesthetic. This is a player-coach role: you can pick up a camera, direct a shoot, build an AI-generated asset and cut the edit yourself, so you show the team how it is done, not just review it. This role professionalizes creative production at the pace the growth engine now requires and reports to the Senior Growth Marketing Manager.
Job Description
Core Responsibilities
- Weekly output. You set the weekly production target and you deliver it. You turn creative strategy and test plans into clear briefs. Each brief has a deliverable, an owner, a deadline and a quality bar. Formats: short-form video · static ads · motion graphics · user-generated and employee-generated content · AI-generated assets.
- Ideas and trends. You live on TikTok, Instagram and YouTube. You bring new ideas every week, from social trends, competitor ads and our own data. Good ideas become tests. Tests that win get scaled.
- Performance and iteration. You understand how Meta ads run. You read the results. With Creative Strategy and Performance Marketing, you decide what to scale, iterate or kill within one to two test cycles, and every learning shapes the next round of briefs. Your work is judged on ad efficiency and revenue, not just output.
- Creative quality and taste. You hold the standard. Your bar is the best direct-to-consumer and fashion brands, and the CASETiFY aesthetic. You review every asset before it ships, and your feedback is specific: the hook, the pacing, the product shot, the composition. If it would not stand next to theirs, it does not ship.
- Lead by doing. You can do the work yourself: art direction, directing and on-set production, short-form editing and AI tools. You step in when it matters, so the team sees the standard, not just hears it.
- The team and its capacity. You manage the Growth Content Designer and the Growth Content Producer. You plan the team’s time and decide who does what: in-house, agency, freelancer or creator. You balance priorities, performance impact, timing and the people needed, and you make the trade-offs clear to the team and to stakeholders. You review external partners regularly on quality, turnaround, reliability and cost. The goal is a team that hits the standard without you in every review.
- The production workflow. Brief → schedule → shoot → edit → review → approve → deliver → archive. You own the workflow end to end. The team works from one weekly schedule that everyone can see. Every asset in the library is versioned, tagged and findable.
- AI in production. You test AI tools for image, video, editing and adapting assets. If a tool is faster or cheaper and still meets brand quality, it becomes part of the team’s standard way of working. If it does not, you drop it.
- Cross-team planning. You are the one point of contact between growth creative and the teams it depends on. You keep a light, regular rhythm with each, and every meeting ends with decisions, owners, and dates. Key partners:
- Design Director: align brand guidelines with what growth creative needs, and resolve cases where guidelines block a test.
- Product Marketing Lead: plan production around the campaign calendar for the next three months.
- Creative Strategy and Performance Marketing: production status, test results and next priorities.
- Upward. You present the content plan, deliverable status and learnings to the reporting line and the management team. You flag risks early and get alignment before production starts.
Requirement
- 6+ years of relevant experience. Demonstrated experience leading a content or creative team that produces performance ad assets at consistent volume and quality. Exposure working in fashion, lifestyle, or product-centric brands, or prior on-set production work, is an advantage.
- Bachelor’s Degree or equivalent practical experience in design, marketing, communications, or a related field.
- Proven ability to build creative testing roadmaps and use performance data to decide what to scale, iterate, or kill.
- Hands-on experience managing agencies, freelancers, or UGC/EGC partners while protecting brand standards and cost efficiency.
- A portfolio of hands-on work across shooting, directing, editing, and AI content creation. Portfolio required.
- Strong creative taste and a clear point of view on what fits the CASETiFY brand aesthetic, with the ability to elevate work to the standard of top direct-to-consumer and fashion brands.
- Proven project management: brief writing, time management, scheduling across multiple concurrent projects, and managing a team’s workload against deadlines.
- Hands-on, practical skill in short-form video, motion design, and AI generation tools used in performance creative production.
- Working knowledge of paid media metrics and how creative decisions (hook, pacing, messaging, visual style) influence them.
- A strong trend radar across TikTok, Instagram, and YouTube, with a track record of turning trends into ads that perform.
- Confident upward management: able to present plans, push back with reasoning, and keep senior stakeholders aligned on content priorities and deliverables.
- Clear communicator in Cantonese, English, and Mandarin.
