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Warren, Michigan, United States
Hybrid
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Lead, Cross Category Platforms – Women’s Health & Kids will play a critical role in building and scaling Haleon’s priority growth platforms across Women’s Health and Kids. Reporting to the Director of Cross Category Platforms, this role will help shape strategy, develop business cases, and drive end-to-end execution across brands, channels, and retail environments.
This is a highly cross-functional role at the intersection of brand marketing, shopper marketing, analytics, and commercial strategy. The Manager will lead workstreams that span insight generation, opportunity sizing, in-store and omnichannel execution, and senior-level storytelling—turning complexity into clear, actionable growth plans.
This role is ideal for a strong brand builder with a passion for data, an eye for great execution, and the ability to influence without authority.
Key Responsibilities
Platform Strategy & Business Development
Support the development of short- and medium-term strategies for Women’s Health and Kids growth platforms across Haleon’s U.S. portfolio.
Identify whitespace opportunities through consumer, shopper, and market insights; translate them into clear “where to play / how to win” choices.
Build robust business cases from the ground up, including opportunity sizing, financial modeling, risk assessment, and phasing.
Partner with Finance, Insights, and Commercial teams to align assumptions and validate growth potential.
Brand & Marketing Execution
Apply core Associate Brand Manager skills to platform initiatives, including campaign development, packaging updates, claims evolution, and innovation support.
Partner with Brand teams to ensure platform strategies are translated into compelling brand-level activations.
Support innovation pipelines across Women’s Health and Kids, including concept development, commercialization readiness, and launch execution.
Shopper Marketing & In-Store Excellence
Lead development of shopper strategies that bring platform ideas to life at retail, including merchandising, displays, shelf communication, and omnichannel activation.
Partner closely with Shopper Marketing, Sales, and Retail teams to ensure execution excellence across key customers.
Help design test-and-learn pilots in-store and online, using results to refine and scale winning executions.
Analytics, Measurement & Optimization
Leverage syndicated data (e.g., Circana), retailer data, and internal dashboards to diagnose performance and uncover growth drivers and drainers.
Develop KPIs and measurement plans to track platform performance across awareness, conversion, and sales impact.
Synthesize complex data into clear insights and recommendations that inform decision-making.
Storytelling & Senior Leadership Communication
Create clear, compelling narratives that bring strategies, insights, and results to life for senior leaders.
Support development of leadership-ready presentations for Category GMs, Marketing Leadership Team, and cross-functional forums.
Act as a trusted thought partner to the Director, helping shape recommendations and influence outcomes.
Why you?
Basic Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in Brand Marketing, Shopper Marketing, Category Management, or related roles within CPG, consumer health, or FMCG.
Demonstrated experience using data and analytics to drive business decisions
Demonstrated ability to synthesize complexity into clear, persuasive narratives that influence stakeholders.
Ability to build strong partnerships across Marketing, Sales, Insights, Finance, and Retail.
Thrives in “build mode,” where problems are not fully defined and structure must be created.
Preferred Skills:
MBA or advanced degree.
Strong analytical capability, including experience building business cases and financial models.
Experience working on in-store or omnichannel shopper executions.
Ability to translate insights into clear strategies and compelling stories.
Experience working in cross-functional, matrixed organizations.
Exposure to innovation development, commercialization, or new item launches.
Strong project management skills with the ability to manage multiple workstreams in parallel.
Compensation: The salary range for this role is: $115,765 - $159,176 plus an annual bonus.
Location: This role is based in based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
#Li-Hybrid
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
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The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.