Growth Lead

## About SafetyKit SafetyKit’s mission is to stop fraud and abuse on the world’s largest platforms. We’re a young startup but are already trusted as a critical defense for some of the world’s largest companies like Etsy, Patreon and Discord. Companies spend hundreds of billions of dollars on this problem today. But it doesn’t work — systems are fragmented, models are inaccurate, human review bogs down operations, and it all costs a painful amount of money. We saw this firsthand building anti-fraud systems at Stripe and Airbnb. SafetyKit unifies this entire ecosystem into one platform that actually works. We’re a fast-growing Series A startup backed by Y Combinator, Ribbit Capital, First Round Capital. We’ve raised $27M, are a 19-person team (mostly engineering), and operate 100% in-person at our San Francisco office. ## The Role As our **Foundational GTM Growth Lead** (title flexible!), you’ll build and own SafetyKit’s Marketing motion from zero to one. This is a highly hands-on role at the intersection of **events, brand-driven growth, and market intelligence**, with a direct line to revenue. Your mandate: **create awareness where our buyers actually pay attention, turn that attention into high-quality demand, and arm the Sales team with insight and activation that makes outreach land.** This is a special time in our history — joining now means owning GTM Growth across the stack, touching every part of our sales, marketing, and product systems. ## What You’ll Own ### 1. Brand, Social, & Distribution-Led Growth (**Primary Near-Term Focus**) * Build SafetyKit’s presence across social channels (primarily LinkedIn and X), with a focus on **credible, opinionated, founder- and operator-led content**. * Build a consistent brand voice that resonates with fraud and risk leaders. * Leverage your personal or professional network and distribution to amplify reach. * Experiment aggressively with formats (short-form video, threads, visuals, event-driven content), measure everything, and double down on what converts attention into demand. * Partner closely with Sales to align narrative, positioning, and outbound themes. ### 2. Events & Field Marketing * Own end-to-end execution of SafetyKit-hosted events, including executive dinners and third-party conferences. * Manage logistics, vendors, budgets, timelines, and on-site execution. * Partner with Sales to design events that drive pipeline (guest lists, pre-event outreach, in-event activation, post-event follow-up). * Develop repeatable event playbooks that scale as we grow. ### 3. Market Research & GTM Intelligence * Develop a deep understanding of our ICPs, buyer personas, and buying motions. * Research target accounts, vertical-specific pain points, and competitive positioning. * Design targeted activations and content (event hooks, outbound themes, social proof, narratives) that directly support BDR outreach. * Partner with BDRs to continuously improve message-market fit and outbound effectiveness. * Create and package **high-signal content assets** (talking points, short-form posts, snippets, one-pagers, event follow-ups, narrative frameworks) designed specifically to support outbound and warm-up touches. * Translate market insight into **clear messaging guidance** for BDRs: what to say, when to say it, and why it resonates. ## Responsibilities * Plan and execute high-impact events that directly support pipeline creation. * Build SafetyKit’s external narrative through social, content, and community presence. * Translate market insights into actionable GTM plays for Sales. * Collaborate with BDRs and AEs to align campaigns, events, and outbound motions. * Track performance across events, content, and activations; iterate quickly. * Serve as the connective tissue between brand, demand, and sales execution. ## Requirements * **3–5+ years** in Marketing, Growth, or GTM roles at a B2B SaaS or enterprise-focused AI startup. * Proven experience marketing events end-to-end (conferences, dinners, field marketing). * Demonstrated ability to **build distribution and influence on LinkedIn** (personal or brand), with a track record of consistent posting, engagement, and audience growth. * Sharp GTM instincts: understands buyers, sales motions, and how marketing actually drives revenue. * Exceptional written and verbal communication skills. * Willingness to work in-office **5–6 days/week** in San Francisco. **Nice to Haves** * TikTok or video-native experience in digital marketing * Experience marketing to both enterprise leaders and domain operators. * Background working closely with Sales or BDR teams. * Early-stage startup experience at an AI-native company (Series A or earlier). * Founder-led or personality-driven brand building experience. ## About You You're obsessed with your work. Hungry & self-motivated with a true ownership mindset. A natural problem solver with analytical rigor and strong EQ. An exceptional communicator who builds trust and long-term relationships with customers. Able to zoom out on strategy while diving into details when needed. A team player excited to build something big from the ground up. Visa sponsorship is not available for this role.