Growth Lead (User Acquisition/ Performance / CRM) – Tokyo, Japan

What you'll be doing

• Define and track the full growth funnel — from install through activation, retention, and monetization
• Build and manage CRM and lifecycle programs that drive activation, retention, and repeat engagement across the user journey
• Run a structured experimentation roadmap (A/B tests across channels, creative, audiences, and lifecycle journeys) and turn results into scaled wins
• Work closely with product, data, and creative teams to improve onboarding, engagement, and the commerce experience
• Plan and run user acquisition campaigns across paid channels to hit install, activation, and cost targets
• Own performance marketing day to day — budgets, bidding, creative testing, and channel mix — and continuously improve CAC, ROAS, and conversion efficiency
• Partner with channel and platform contacts to unlock new growth levers and stay ahead of changes in the Japan market

Key Requirements:

• Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle — ideally for a consumer app or digital product in Japan
• Strong analytical skills — comfortable working with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution
• Experience with CRM, lifecycle, or marketing-automation tools and building multi-channel engagement programs
• Hands-on experience running paid acquisition across major channels and managing meaningful budgets to clear targets
• Business-level Japanese and English

Preferred Requirements:

• Experience growing a mobile consumer app at scale (millions of users), ideally with a commerce or content component
• Familiarity with mobile measurement and analytics tools (e.g. AppsFlyer, Adjust, Amplitude, Firebase, GA4)
• Experience with Apple Search Ads, ASO, or the specifics of Android/iOS acquisition in Japan
• Exposure to commerce, e-commerce, or transaction-driven growth 
• A self-starter who owns targets, moves fast, and is comfortable building without a fixed playbook

Why Glance AI

• Ownership. You will not be confined to one category or one type of partner. You operate where you can also build a portfolio that is genuinely yours.
• Structural backing without big-company friction. Glance is part of InMobi Group with proven scale (Glance reaches 400M+ monthly users globally) and infrastructure already built, but JP operates as a startup with founding-team on strategy and deals. Backed by strong global investors including SoftBank and Google, with SoftBank as anchor partner in Japan
• A first-team seat in Japan. The JP strategy is being written now. The partner playbook and deal architecture that will be replicated across other markets such as Korea, Germany, UK, Australia  in the future.
• Real category creation, not incremental work. Work on genuinely new, AI-first agentic commerce — built from the ground up, not an improvement on today's shopping
• Culture. Work with smart, humble people who value openness, trust, and honest collaboration
• Competitive salary and benefits: Benchmarked against roles at comparable global tech in Tokyo, meaningful equity grant, annual performance bonus tied to outcomes, plus full health, retirement, and standard Japan-market benefits.