Growth Marketer, Nino

Accountabilities

Own the end-to-end acquisition funnel, from the first website visit to a completed consultation, defining growth strategies and taking responsibility for performance targets.
Manage and optimize the website, independently building and testing landing pages, calculators, comparison pages, and conversion-focused experiences using AI-powered coding tools.
Lead paid acquisition initiatives, primarily through Google Ads, while continuously testing new channels and identifying scalable opportunities.
Strengthen organic and AI-driven search visibility through SEO, answer engine optimization (AEO), strategic content, comparison pages, customer reviews, and offsite authority-building initiatives.
Oversee external agencies and ensure that content and search strategies effectively position the platform as a trusted solution for tax and financial planning questions.
Develop and expand the acquisition partnership with the existing cryptocurrency platform, identifying opportunities to reach relevant users with targeted offers at the right time.
Improve the conversion rate from booked appointments to completed consultations through better scheduling processes, reminders, lead qualification, and customer journeys.
Establish reliable attribution and reporting systems, ensuring every consultation can be traced to its acquisition source and that channel performance, customer acquisition costs, and return on investment are accurately measured.
Build a diversified acquisition strategy in which paid search, organic and AI search, and partnership channels each contribute meaningfully to sustainable growth.
Requirements
At least 3 years of experience in growth marketing or performance marketing, ideally within a consumer-focused business offering high-value services through consultation or sales calls.
Proven experience owning and delivering pipeline or customer acquisition targets for a sales team.
Strong hands-on website development and experimentation skills, including building and launching landing pages and optimizing digital experiences independently using AI coding tools.
Practical expertise in paid search advertising, particularly Google Ads, with a solid understanding of customer acquisition cost (CAC), payback periods, conversion rates, and channel profitability.
Demonstrated experience growing SEO and AEO initiatives through content creation, comparison pages, search optimization, and offsite authority-building strategies.
Familiarity with AI-powered search platforms and the ability to improve brand visibility across tools such as ChatGPT, Perplexity, and Google.
Strong analytical capabilities, with the ability to interpret performance data honestly, account for small sample sizes and longer conversion cycles, and translate insights into actionable decisions.
High ownership and initiative, with the ability to identify opportunities, take action independently, and deliver results without waiting for detailed instructions or additional resources.
Excellent collaboration and communication skills, enabling effective partnerships with sales professionals, financial advisors, engineers, and external agencies.
Strong first-principles thinking, with a customer-centric approach to understanding purchasing decisions and identifying the factors that influence growth.
A genuine interest in making expert tax and financial planning advice more accessible through technology, particularly in an early-stage, fast-moving environment.
Previous experience in regulated industries such as financial services, tax, insurance, or healthcare is a plus, particularly an understanding of how to create compelling yet compliant marketing content.
Benefits
Salary: Annual starting salary ranging from $122,315 to $143,900 USD, with the actual offer depending on relevant skills, qualifications, education, and professional experience.
Equity: Opportunity to receive equity as part of the overall compensation package.
Healthcare: Medical, dental, and vision insurance coverage.
Retirement: Access to a 401(k) retirement savings plan.
Insurance: Life insurance coverage.
Paid Time Off: PTO to support work-life balance and personal well-being.
Remote Work: Fully remote working arrangement for candidates based in the United States or Canada.
Professional Autonomy: The opportunity to take ownership of growth initiatives, experiment with emerging technologies, and make a measurable business impact.
Startup Environment: The chance to work with the independence and agility of an early-stage team while benefiting from the reach and resources of an established technology platform.