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Greater London, England, United Kingdom
Hybrid
We're looking for a Growth Marketing Lead to own and scale GetGround's customer acquisition strategy and paid acquisition engine.
Paid media is one of GetGround's most important growth levers, and you'll have end-to-end ownership of strategy, execution, optimisation, and budget allocation across our acquisition channels. You'll be accountable for driving efficient growth through platforms such as Google, Meta, TikTok, LinkedIn, and emerging channels, while continuously identifying opportunities to improve performance and unlock scale.
Beyond channel management, you'll play a key role in shaping acquisition strategy across the wider customer journey. You'll work closely with Product, Design, Engineering, Sales, and Commercial teams to improve conversion, strengthen measurement, develop experimentation programmes, and influence how we invest in growth.
This role is ideal for someone who combines deep hands-on performance marketing expertise with strong commercial thinking and a desire to influence company-wide growth strategy.
Reporting to the Head of Growth Marketing, you'll have significant ownership, budget responsibility, and visibility across the business.
Product-led growth is central to GetGround's ambition to become the default platform for property investors. As our Growth Marketing Lead, you'll own one of the company's most important growth levers while helping shape how we acquire, convert, and retain customers at scale.
You'll work across the full acquisition funnel, from first impression through to conversion, partnering closely with Product, Sales, and Commercial teams to identify growth opportunities and improve performance. You'll be empowered to test new channels, challenge assumptions, influence investment decisions, and drive measurable commercial impact.
This is a high-ownership role with the autonomy to execute, experiment, and shape strategy.
Own the strategy, execution, optimisation, and scaling of paid acquisition across channels including Google, Meta, LinkedIn, TikTok, and emerging platforms
Manage and allocate budgets to maximise commercial outcomes while balancing efficiency and growth
Develop channel strategies aligned to company objectives and growth targets
Maintain best-in-class account structures, campaign frameworks, and operational processes
Identify and evaluate new acquisition channels and opportunities for investment
Act as the internal subject matter expert on paid acquisition and platform best practices
Own acquisition strategy across the customer journey, identifying the highest-leverage opportunities for growth
Develop growth plans that balance efficiency, scale, experimentation, and commercial objectives
Build business cases for new initiatives, channels, and growth investments
Partner with leadership on forecasting, budget planning, and target setting
Translate business objectives into measurable acquisition strategies and execution plans
Monitor market trends, competitor activity, and platform developments to inform future growth opportunities
Continuously analyse campaign and funnel performance to identify opportunities for improvement
Design and execute structured experiments across targeting, creative, messaging, bidding strategies, landing pages, and conversion journeys
Partner with Product teams to improve activation, conversion, and customer experience across key journeys
Collaborate with Design to develop and iterate high-performing creative concepts
Drive a culture of testing, learning, and evidence-based decision making
Maintain a deep understanding of attribution, incrementality, and modern measurement approaches
Work closely with Data and Engineering teams to improve tracking, reporting, and measurement infrastructure
Forecast acquisition performance and support budget planning across channels
Provide regular performance updates, strategic recommendations, and growth insights to senior leadership
Partner closely with Product, Design, Engineering, Data, Sales, and Commercial teams to align on growth priorities
Influence roadmap decisions through customer insights, funnel analysis, and acquisition data
Balance rapid execution with thoughtful strategic planning
Build strong relationships across the business to drive alignment and maximise impact
Proven experience owning and scaling paid acquisition in a high-growth environment
Deep hands-on expertise across major advertising platforms, particularly Google and Meta
Strong commercial mindset with the ability to connect marketing performance to business outcomes
Highly analytical and comfortable using data to drive decisions and prioritisation
Experience developing acquisition strategies rather than solely executing campaigns
Strong understanding of experimentation, conversion optimisation, attribution, and measurement
Excellent stakeholder management and communication skills
Naturally curious, proactive, and motivated by continuous improvement
Enjoy mentoring others and raising the bar for marketing excellence across the team
Ownership of one of our most critical growth channels
Real impact, your work directly drives company growth
Close collaboration with Product, Engineering, and Design
A fast scaling business with genuine opportunities for progression
High autonomy paired with strong strategic influence
Benefits:
💰 Competitive salary
💰 EMI share options
🏥 Private health
🏥 Private dental
🏖 12 Mental health days off annually (1 per month) PLUS holidays + public holidays
🫶 1 paid Community day off (paid day off to volunteer for a charitable cause)
🏡 Hybrid working - 3 days in the office (Wednesdays & Fridays work from home)
🥣 Free breakfast daily
🎳 Team and company-wide events
📈 360° performance reviews to promote a culture of growth and development
🎤 Support for conferences and professional learning & development
What we are building: The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.
Diversity & inclusion at GetGround: We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.
42% of our employees identify as female or non-specified, 58% as male
22 nationalities represented across offices in 5 countries
Our work on Design Accessibility
Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride
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