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United States
Remote only
Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. We've reimagined the second home category — pairing a thoughtfully designed co-ownership model with simplified financials, equitable scheduling, and dedicated local property management, so owners get the joy of a true second home without the hassle.
Since launch, Pacaso has facilitated more than $1.2 billion in gross real estate transactions and service fees across 40+ destinations in the U.S., Mexico, and Europe — including Aspen, Lake Tahoe, Napa, Malibu, Palm Springs, Cabo, Paris, London, and most recently Florence, Milan, and Rome. We've raised over $300 million in cumulative equity funding, closed the largest real estate Regulation A+ offering of 2025, and reserved the Nasdaq ticker PCSO as we build toward a public listing.
Our work has been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, CNBC, Bloomberg, and others.
We're a Certified Great Place to Work and have been honored for both our culture and our category-defining work:
We’re looking for a contract growth marketer to run paid acquisition and a structured testing program on Pacaso’s growth team. This is an execution role with a seat at the strategy table. You’ll help shape the growth plan with the team, then build the campaigns, launch the tests, manage the budgets and report the results yourself.
You’ll be an embedded member of the growth team, a small cross-functional group focused on acquisition, conversion and testing, joining its standups and planning and working daily with lifecycle, creative, analytics and web partners. The role sits where deep channel craft meets automation: we’re building our paid media operation to run on AI, with agents that monitor, pace, flag and recommend across our accounts, and that system is only as good as the expert inside it. You’ll be that expert, in the accounts every day, knowing why a number moved before the dashboard does, and teaching the system what good looks like.
You will report to our Director, Paid Digital, who owns media strategy and the full budget. You’ll also work closely with Product, Data and our Sales team, who live with the quality of every lead you bring them.
Ours is a considered, high-value purchase. A good lead isn’t a cheap click; it’s a qualified buyer who books a consultation and tours a home. This role rewards someone who optimizes past the form fill to the outcomes that turn into Owners.
Most of your time goes to execution: campaign builds, launches, QA, optimization and reporting. The rest goes to growth thinking: spotting the levers across the full funnel and bringing test ideas and recommendations to the team. You should know how to do each of these well, without a playbook handed to you.
Every idea is a hypothesis until the data says otherwise. We'd rather earn a result than stumble into one, and a well-run test that loses teaches us as much as one that wins. You treat every dollar as an experiment and can tell a result from noise.
Every test follows the same path:
You know when to use each of these:
With a long, considered purchase, many tests need a leading indicator, such as a booked consultation or tour, as the primary metric. You can choose those well and check them against closed sales over time.
For required platforms, you've managed real budget yourself, recently.
|
Platform |
Level |
What deep knowledge looks like |
|---|---|---|
|
Google Ads: Search |
Required |
Match types, query mining, negatives, value-based and tCPA bidding, offline conversion import |
|
Google Ads: Performance Max |
Required |
Asset groups, audience signals, brand exclusions, keeping PMax from absorbing branded search |
|
Google Ads: Demand Gen and YouTube |
Required |
Video and image creative testing, custom and lookalike segments, view-through measurement, brand lift studies |
|
Google Ads: Display and remarketing |
Required |
Placement exclusions, frequency caps, remarketing windows for a long sales cycle |
|
Meta (Facebook and Instagram) |
Required |
Advantage+ campaigns, Conversions API, offline events, creative-led targeting, Reels and Stories, lift studies |
|
|
Required |
Title, seniority and company targeting, Lead Gen Forms, Conversions API, Thought Leader Ads, cost control on high CPMs |
|
|
Required |
Community and interest targeting, conversation ads, pixel and Conversions API, native-feeling creative |
|
Microsoft Ads |
Required |
Google import plus its own tuning, LinkedIn profile targeting |
|
Connected TV |
Preferred |
CTV through YouTube or programmatic, geo-holdout measurement for upper funnel |
|
Programmatic and native |
Nice to have |
Affluent audience segments, contextual placements in travel, design and finance publishers |
|
TikTok |
Nice to have |
Creator-style creative testing, plus testing different targeting types and creative formats, and using hypotheses and tests to define how we measure the channel |
|
AI search and answer engine ads |
Nice to have |
Curiosity about emerging ad placements in AI assistants and AI search results |
You judge channels on what they cause, not what they claim. Platform-reported numbers are one input, checked against our CRM and against tests.
Required
Preferred
You'll work inside Pacaso's ad accounts, and all accounts, audiences and creative remain Pacaso's.
We invest in our Crew the way we invest in our homes — thoughtfully, generously, and with care.
Pacaso is proud to be an equal opportunity employer. We welcome applicants of every race, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, ability, and background — including veterans and individuals with disabilities. We believe a Crew as diverse as the owners we serve makes Pacaso stronger, and we're committed to building a workplace where every voice belongs.
