Growth Marketing Lead, Spend

Your Mission

You own GMV for Engine X - our new business credit card that is built on top of Engine's travel platform. That means building the acquisition model from the ground up, identifying the channels and motions that drive real results, and scaling what works. You'll bring a point of view, test it rigorously, and iterate fast.

This is more than a growth role. You'll help shape what we build, how we position it, and where Engine X goes next. You'll have the autonomy to move quickly and the cross-functional support to do it well.

Key Responsibilities

• Own the Strategy. You're the GM for Engine X acquisition. Decide what to test, what to scale, and what to move on from. Translate ambitious targets into concrete plans, channels, and experiments — and back your decisions with data.
• Build the Acquisition Engine. Stand up the programs, infrastructure, and systems that make Engine X growth predictable and repeatable. Paid, lifecycle, partnerships, sales-assist, content, organic — build the playbook from scratch and grow the team around it as you scale.
• Ship the Work. Drive large, ambiguous projects forward without losing momentum. Where you have the skills, execute directly. Where you don't, pull in the right people from growth, product, data, or sales. You're a multiplier across the org.
• Test What's New. Engine X is entering one of the most active fintech markets in years. Bring fresh thinking to how we reach prospects — test messaging, paid programs, partnerships, and GTM motions, and bring back what works.
• Partner Cross-Functionally. Work directly with Product on roadmap and positioning. Partner with Data to instrument, measure, and learn. Align with Sales on ICP, motion, and handoff. Bring a clear, data-backed perspective to the executive team on where to invest.
• Lead AI-Native Growth. Engine's growth team uses AI as a core part of how we work. Leverage Claude Code, LLMs, and modern tooling to move faster, build smarter personalization, and run more tests — without depending on engineering or ops.

Qualifications

• Fintech Experience. You've marketed or sold fintech products — business cards, banking, lending, expense management, or similar. You understand the buyer, the compliance considerations, and what makes fintech GTM distinct from generic B2B SaaS.
• Owner's Mentality. You operate like a GM. You take ambiguous targets, build the plan, and deliver the outcome.
• Strong Data Proficiency. You pull your own data, build your own models, and back your strategy with numbers. SQL, Amplitude, and Snowflake are part of your regular workflow.
• AI Fluency. You use AI to multiply your output — not as a novelty, but as a genuine part of how you work. You know where LLMs add leverage and where they don't.
• Customer-Centric Thinking. You've built acquisition motions that feel relevant and personal. You start from the customer and work backward.
• Adaptability. You're comfortable with big markets, fast cycles, and shifting priorities — and you know how to stay focused through it.

Preferred Qualifications

• Direct coding experience — apps, websites, or marketing/sales ops infrastructure
• 0-1 growth experience launching new products
• Background at a fintech, B2B SaaS, or high-growth marketplace
• Built or scaled acquisition models with complex sales cycles

Tech Stack Claude Code, Snowflake, Amplitude, Attention, Outreach, Customer.io, SQL