Growth Marketing Manager

Accountabilities

• Develop and execute a growth marketing strategy that increases qualified inbound demand and consistently achieves pipeline targets.

• Own monthly forecasting and performance reporting for qualified inbound, collaborating with marketing and sales leadership to align on goals and results.

• Manage paid acquisition across search, social, and community channels, including budget allocation, audience targeting, creative development, and campaign optimization.

• Run weekly experiments across landing pages, offers, forms, audiences, and messaging to improve conversion rates and campaign performance.

• Optimize the entire journey from initial engagement to held meetings, including speed to lead, scheduling, reminders, and nurture programs.

• Improve visibility across traditional search engines and AI-powered answer engines.

• Convert partner launches, conferences, and roadshows into qualified leads and booked meetings.

• Define funnel stages and attribution in partnership with Sales, maintain accurate reporting in HubSpot, and ensure pipeline metrics align with CRM data.

• Build and optimize AI agent workflows, marketing sequences, dashboards, and queries to automate repetitive tasks and improve team efficiency.

• Maintain a structured experiment log, communicate findings, and use performance data to guide future investments.

• Track progress against key success metrics, including qualified inbound growth, booked-to-held meeting conversion, reporting accuracy, and measurable funnel improvements.

Requirements

• 4–6 years of experience in growth marketing or demand generation, including at least 2 years directly owning a lead-generation or pipeline target.

• Strong analytical skills and a data-driven approach to decision-making, including reporting, query writing, funnel analysis, and the ability to distinguish meaningful trends from noise.

• A strong experimentation mindset, with the ability to test frequently, learn quickly, and reallocate investment away from underperforming campaigns.

• Hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn.

• Proven experience improving conversion throughout the marketing funnel, from initial engagement to booked and held meetings.

• Ability to forecast performance, communicate results clearly, and provide actionable recommendations to marketing and sales leadership.

• Strong execution and prioritization skills, with a focus on progress, measurement, and continuous iteration rather than perfection.

• An AI-native approach to work, including experience using AI tools and agents to automate tasks, build workflows, and improve efficiency.

• Ability to work independently, take ownership of outcomes, and thrive in a fast-paced environment.

• Excellent communication and cross-functional collaboration skills.

Nice to have:

• Experience at a startup or high-growth technology company, particularly building a marketing channel or program from the ground up.

• Experience marketing to automotive dealerships or in another vertical where individual customer accounts represent significant business value.

• Experience managing partner or channel marketing programs.

• Working knowledge of answer engine optimization (AEO).

Benefits

• Annual base salary: $120,000–$150,000.

• Equity package.

• Flexible paid time off (PTO).

• Health, dental, and vision benefits.

• 401(k) plan.

• The opportunity to contribute to the growth of AI technology transforming the automotive industry.

• A high-growth environment offering meaningful ownership, professional development, and opportunities to make a measurable impact.