We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.
We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.
We hope that's you.
About the role (what you'll be doing)
This is a hands-on ownership role across paid media, email, SEO, content, affiliates, and partnerships. You won't be specialising here. You'll be jumping across channels as priorities shift, moving fast, and applying the kind of multi-channel instincts that take most marketers years to develop. You'll set channel strategy with Oliver, and own the execution, spot what isn't working, and push to fix it.
You'll work directly with other senior growth marketers and cross-functional partners in product and analytics. You'll write creative briefs informed by data and patient insights, run A/B tests, manage campaign assets, and keep affiliate and influencer relationships moving. The scope is deliberately wide. That's the point.
If you're already genuinely fluent across the full growth stack and want to put that to work at a company that's scaling fast, this is where to do it.
- Own paid media campaigns across Meta, Google, YouTube, and emerging platforms: building audiences, managing creative testing, and optimising towards acquisition and efficiency targets
- Own email campaigns end to end in CustomerIO: building flows, setting triggers, defining audiences, and iterating based on performance data
- Drive SEO content creation and optimisation to grow Eucalyptus's organic patient acquisition across UK and international markets
- Write and manage creative briefs informed by campaign data, patient research, and market trends, working closely with the creative team
- Run A/B tests across channels with clear hypotheses, track what you learn, and feed that back into the next round of decisions
- Own affiliate and influencer partnerships day to day, including the channel's overall contribution
- Analyse campaign performance across channels and produce clear, actionable reporting that drives what we do next
- Stay close to what's changing across paid, email, and content channels and bring relevant signals back to the team
About you (who you are)
- 5–8 years' hands-on experience across several marketing channels: paid, email, content, CRM, or similar. You don't need to be an expert in all of them, but you've owned real outcomes in more than one, not just contributed to them.
- Native or bilingual level of German and experience in German market.
- Fluent with data and metrics. You can build the reporting as well as read a dashboard, form a hypothesis, and make a call. You know that "we should test it" isn't a decision; a clear test with a clear hypothesis is.
- Good at operating independently. You set the goal as often as you're handed it, work out the path, and escalate when there's a genuine blocker, not just when something gets hard.
- Collaborative across functions. You can talk to product, analytics, and creative without needing everything translated, and you build relationships without being told to.
- Adaptable when priorities shift. You re-cut your own priorities rather than waiting for someone to do it for you.
- Genuinely curious about how businesses work. You think about ROI, you care whether a campaign is contributing something real, and you wonder why a metric moved rather than just noting that it did.
This role is based in London, with three days a week in our Old Street office.
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.
Here’s what makes joining Euc unique:
- What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
- Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
- Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in the UK
- Be an owner – Your own stake in the business with our employee options program
- Invest in your growth – Annual development budget plus 3 days of professional development leave
- Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
- Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
- Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
- Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
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