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Pittsburgh, Pennsylvania, United States
Onsite
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. Our flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students.
We are seeking a Growth Marketing Specialist to help expand our reach, generate qualified sales opportunities, and execute marketing initiatives that directly support company growth.
This is a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development.
The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including demo requests, information requests, qualified leads, and sales conversations.
The Demand Generation & Marketing Manager will also own and support broader marketing initiatives, including content creation, sales collateral, email campaigns, website updates, digital marketing, and activities that strengthen the ZAP Solutions, AMP, and SAMS brands.
This role is ideal for someone who enjoys both the creative and analytical sides of marketing and wants their work directly connected to measurable business growth.
Experience with B2B SaaS, higher education technology, or education markets is a plus.
This is a results-oriented role. While content, brand awareness, and marketing execution are important, the primary measure of success will be the ability to generate qualified interest that contributes to sales pipeline and revenue growth.
Key measures will include:
We're looking for someone who thinks beyond simply completing marketing activities and focuses on what causes a prospect to engage and take the next step.
You should be comfortable developing a campaign, creating the messaging and assets, launching it, measuring the results, and adjusting the approach based on performance.
You should also be comfortable working in a smaller organization where you will have the opportunity to both develop ideas and execute them rather than handing projects off to a large marketing team.
This is an opportunity to directly influence how ZAP Solutions reaches new markets, generates sales opportunities, and grows its business.
Compensation Range - 75K - 90K USD Base
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
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