Growth Product Manager, Access Control

About the Role

Access Control is one of Verkada's largest and fastest-growing businesses, and we're looking for a high-agency Product Growth Manager to unlock its next phase of growth. You'll drive growth initiatives from idea to impact, identifying opportunities and turning them into measurable revenue.

This is a highly commercial role spanning the entire customer funnel. You’ll devise and execute strategies involving analyzing our customer base to find cross-sell opportunities, building targeted campaigns, creating sales plays, training the field, working directly with reps to activate accounts, and then measuring and improving pipeline and conversion.

Product Growth Management is a marketing function that is embedded within the Product Management team, working extremely closely with Verkada’s Marketing, Sales, and Operations teams. This is a high-impact individual-contributor role with significant autonomy and visibility. (Note that this is not a Growth Product Manager role and does not involve working with software or hardware engineers to drive product changes.)

What You'll Do

Develop the growth strategy for a specific product area

• Identify the highest-leverage opportunities to increase pipeline and bookings across new customers, existing customers, verticals, partners, and product use cases.
• Develop hypotheses about what is constraining growth, validate them with data and field research, and translate them into clear action plans.
• Segment customers and prospects using product, market, and CRM data to identify the audiences, accounts, and sellers most likely to convert.

Build and execute growth programs

• Design and run go-to-market experiments that produce measurable revenue impact, then turn the winners into repeatable programs and continuously improve their efficiency and return.
• Develop full-funnel programs connecting targeting and messaging with demos and proof-oriented offers that reduce adoption friction, such as demo kits, limited trials, and partner-supported installation.
• Create cross-sell and expansion programs for priority customer segments and verticals, such as K-12 schools, higher education, and healthcare.
• Stay hands-on across strategy, analytics, messaging, program design, and field execution rather than handing initiatives off after conception.

Activate sales and partners

• Work directly with sales leaders and reps to identify promising accounts, map opportunities, and execute targeted sales plays.
• Define practical criteria that help sellers recognize a strong opportunity.
• Build field-ready assets: discovery questions, talk tracks, pitch decks, competitive guidance, objection handling, customer stories, and follow-up sequences.
• Deliver engaging in-person and virtual training for sales teams, and capture top performers' strategies and ROI narratives as seller-to-seller content.
• Join customer calls and selected opportunities to drive win rate, understand where deals stall, and translate individual wins into repeatable playbooks.
• Create partner-facing training and content that helps channel and installation partners identify opportunities, communicate customer value, deploy efficiently, and understand the commercial upside.

Measure, learn, and scale

• Define the telemetry, funnel stages, goals, and reporting required for every growth initiative.
• Track lower-funnel outcomes including qualified opportunities, pipeline, trial conversion, win rate, bookings, attach rate, and program ROI.
• Diagnose underperformance, rapidly refine strategy or execution, and scale the programs that work.

What You Bring

• 6–10 years of experience in driving revenue growth through product marketing, go-to-market strategy, or another analytical and commercially oriented role.
• A demonstrated ability to create measurable pipeline, adoption, or revenue, not simply produce launches, campaigns, or content.
• Strong commercial instincts and comfort working directly with sales reps, sales leaders, partners, and customers.
• Strong quantitative and analytical skills: you can pull and cut data yourself using SQL, Sheets, and CRM reporting to segment audiences and evaluate program performance.
• Excellent writing, storytelling, presentation, and live-training skills.
• Strong product and marketing taste: you can distinguish an exceptional experience, campaign, message, offer, or sales asset from an average one, and explain why.
• Exceptional cross-functional leadership and the ability to drive work through teams you do not directly manage.
• A builder's mentality and high execution capacity: curious, creative, resourceful, organized, fast-moving, and accountable for business outcomes.

Especially Relevant Backgrounds

We welcome candidates with unconventional paths. Particularly relevant backgrounds may include:

• Go-to-market and revenue-focused roles at high-growth B2B technology companies who have worked deeply with sales teams, customer opportunities, and growth programs, especially those seeking greater ownership of growth strategy, experimentation, and business outcomes.
• Growth or Product Marketing Managers with direct ownership of acquisition, adoption, or revenue.
• Solutions consultants or sales strategists with strong analytical, product, and marketing capabilities.
• Experience in physical security, cybersecurity, IT infrastructure, proptech, construction technology, hardware-enabled SaaS, or another technically complex category.

Employee Benefits

Additional Information:

• We do sponsor and take over sponsorship of employment visas for this role. If we make you an offer, we will make every reasonable effort to get you a visa.