GTM Engineer

Accountabilities:

• Own outreach, prospecting, and audience development programs designed to generate qualified, sales-ready pipeline.
• Build and connect communication workflows that move prospects from website activity, inbound signals, and target audiences through to qualified conversations.
• Develop and manage target audiences for events, campaigns, account-based marketing programs, and other pipeline initiatives.
• Build, test, and optimize automated, multi-channel outreach sequences across email, LinkedIn, web, and other relevant channels.
• Design and maintain scalable GTM workflows using AI, automation, enrichment, sequencing, CRM, and data tools.
• Stand up and manage the technology stack supporting efficient pipeline generation, including enrichment, sequencing, workflow automation, and AI tools.
• Partner closely with sales, marketing, and RevOps teams to align outreach strategies with territories, ideal customer profiles, and pipeline objectives.
• Create compelling outbound messaging tailored to target audiences, industries, use cases, and buyer personas.
• Instrument GTM activities and establish meaningful performance metrics to understand what is driving engagement and pipeline.
• Analyze campaign and outreach performance, identify opportunities for improvement, and iterate rapidly based on data.
• Develop repeatable processes and systems that increase the efficiency and scalability of outbound and demand-generation efforts.
• Contribute to the evolution of the broader GTM engine, helping define new tools, processes, workflows, and outreach strategies.

Requirements:

• 3+ years of GTM Engineering experience or equivalent experience in BDR, sales development, growth, or demand generation with significant use of AI and automation.
• Strong familiarity with modern GTM technology, including CRM platforms, sequencing tools, enrichment solutions, workflow automation, and AI-powered tools.
• Ability to build and connect multi-step communication workflows and automations with limited reliance on engineering resources.
• Strong data-driven mindset with experience measuring outreach and campaign performance against pipeline and revenue outcomes.
• Excellent outbound writing skills, with the ability to create concise, compelling messaging that encourages prospects to engage.
• Strong understanding of prospecting, audience development, account-based outreach, and pipeline generation.
• Ability to quickly evaluate and adopt emerging AI and GTM technologies.
• Comfortable working with ambiguity and creating processes and systems where established frameworks do not yet exist.
• Strong problem-solving, experimentation, prioritization, and analytical skills.
• Ability to work effectively in a fast-paced, rapidly evolving environment.
• Experience working at an early-stage, startup, or hypergrowth company is highly desirable.
• Bachelor’s degree or equivalent professional experience.

Strong Candidates May Also:

• Have scripting or no-code/low-code experience, including APIs, webhooks, Zapier, n8n, or SQL.
• Have experience running outbound campaigns for technical products such as infrastructure, machine learning, artificial intelligence, or data platforms.
• Have developed audience-building and outreach programs for conferences, field events, or industry campaigns.
• Have experience prospecting into retail, e-commerce, marketplaces, media and entertainment, or travel organizations.
• Demonstrate a strong interest in emerging AI technologies and their application to go-to-market operations.

Benefits:

• Highly impactful role focused on building and scaling a modern GTM and pipeline-generation engine.
• Opportunity to work with category-defining AI and technology solutions with measurable customer outcomes.
• Direct collaboration with sales, marketing, and RevOps leadership.
• Significant ownership and influence over GTM tooling, processes, automation, and strategy.
• Fast-paced environment offering substantial opportunities for experimentation, learning, and professional growth.
• Very competitive base salary.
• Bonus and/or commission opportunities tied to performance.
• Meaningful equity participation.
• Opportunity to work at the intersection of AI, automation, sales technology, and enterprise growth.
• High degree of autonomy and the opportunity to shape foundational systems and processes.