GTM Marketing Manager

Accountabilities:

As a GTM Marketing Manager, you will own the commercial and marketing execution of new product launches, acting as the connective point across teams to ensure every launch is strategically planned, operationally ready, and effectively brought to market.

• Own go-to-market plans for new products from initial concept through launch and early performance.
• Develop a tiered launch model that determines the appropriate level of planning, investment, and cross-functional support for each initiative.
• Plan the new customer acquisition motion for each launch, including offer construction, quiz placement, landing pages, paid creative, first-order economics, and conversion considerations.
• Develop strategies for existing subscribers, including attach, upgrade, swap, portal and email experiences, SKU cannibalization, incremental LTV, and customer migration plans.
• Develop pricing and packaging recommendations in partnership with R&D, Supply Chain, Digital Product, Creative, and Finance.
• Prepare merchandising and promotional inputs for Digital Product and Creative teams, including PDP content, quiz placement, SKU and bundle setup, promotional mechanics, and subscriber portal flows.
• Define launch measurement plans before execution, including success criteria, key metrics, analytical approaches, and reporting requirements.
• Analyze launch performance and translate findings into repeatable go-to-market practices and playbooks.
• Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care.
• Take integrated campaigns to market across paid media, email and CRM, organic social, content, and PR.
• Manage multiple concurrent launches and campaigns while maintaining clear priorities, timelines, deliverables, and stakeholder communication.
• Build strong working relationships across functions and drive accountability without direct authority over partner teams.
• Establish a repeatable GTM process with clearly defined roles, launch tiers, pre-launch success criteria, and post-launch reporting.
• During the first 30 days, quickly understand the product pipeline, marketing calendar, launch dependencies, and key cross-functional relationships.
• Within the first three months, lead at least one complete product go-to-market plan and take an integrated campaign from planning through market launch.

Requirements

The role requires a strong background in product marketing, brand management, or go-to-market execution, combined with commercial judgment, cross-functional leadership, and the ability to translate product strategy into measurable marketing outcomes.

• 5+ years of experience in brand management, product marketing, go-to-market, or a closely related discipline.
• Experience in CPG or direct-to-consumer environments is highly desirable.
• Proven experience leading product launches end-to-end, including pricing and packaging decisions.
• Experience working with subscription commerce environments and the digital surfaces required to support launches, such as brand pages, PDPs, quizzes, SKUs, bundles, promotional mechanics, and subscriber portals.
• Experience developing merchandising and promotional inputs for creative and product teams.
• Experience marketing to both prospective customers and existing subscriber bases, including attach, upgrade, and swap strategies.
• Demonstrated experience planning and executing integrated campaigns across paid media, email/CRM, organic social, and content.
• Working knowledge of unit economics and pricing frameworks.
• Ability to establish launch success criteria and measurement plans before execution and use post-launch results to improve future programs.
• Strong cross-functional collaboration skills, with the ability to influence teams across Digital Product & Engineering, Analytics, R&D, Supply Chain, Creative, Retention, Operations, and Customer Care without formal authority.
• Excellent written communication skills, particularly for briefs, launch plans, strategic recommendations, and cross-functional updates.
• Strong organizational and project management abilities, with experience managing multiple launches and campaigns simultaneously.
• Comfortable operating in a fast-paced, remote environment with evolving priorities.
• Strong commercial and analytical mindset with the ability to connect customer needs, product decisions, marketing execution, and business performance.
• Ability to work independently, take ownership, and move initiatives forward with limited oversight.

Benefits

• Remote work: Full-time remote position within the United States.
• Flexible collaboration: Distributed working environment designed to support collaboration across teams and locations.
• Cross-functional exposure: Regular collaboration with Product, Engineering, Analytics, R&D, Supply Chain, Creative, Retention, Operations, and Customer Care.
• High ownership: Opportunity to establish and own a new GTM function and build repeatable launch processes from the ground up.
• Strategic impact: Direct influence over product launches, pricing and packaging, customer acquisition, subscriber growth, and campaign performance.
• Professional development: Opportunity to work across product marketing, commercial strategy, subscription commerce, and integrated marketing.
• Team connection: Periodic in-person gatherings provide opportunities to build relationships with a distributed team.
• Growth-stage environment: Opportunity to contribute during a period of expanding product assortment, innovation, and new channel development.