Head of B2B Editorial Content

We're looking for an exceptional Head of B2B Editorial Content to lead the team that shows clients and prospects what YouGov's data can do. You'll own a global programme of original articles, our recurring data-led formats and flagship gated reports – turning YouGov's data into stories that business audiences, journalists and AI search tools trust and cite.

Reporting to our Global Head of PR & Editorial also based in London, the Head of B2B Editorial Content sits at the junction of journalism, B2B marketing and AI. You'll govern editorial standards, decide what we commission and why and make sure every piece works hard to build brand authority in priority sectors – while helping to move readers towards becoming clients. You'll also lead the way on AI-enabled editorial workflows, so the team produces more work faster while maintaining editorial quality and data accuracy.

You'll report to the Global Head of PR and Editorial and work closely with field marketing, product marketing, PR, research and commercial teams across the US, UK, DACH and other markets.

You Will

Editorial strategy and leadership

• Own the global B2B editorial strategy and annual content plan, aligned to priority sectors and markets

• Manage, lead and develop a team of writers and gated content producers, setting clear standards for accuracy, quality and tone

• Act as editorial gatekeeper: vet and approve ideas before anything is commissioned

Content delivery

• Oversee delivery of original articles and recurring data-led editorial formats (such as Biggest Brand Movers, Advertisers of the Month, Word of Mouth Risers and Brands Rising Among Gen Z) and global reports including YouGov’s Best Brand Rankings, Most Recommended Brands and our sector-led reports

• Edit and sign off each piece of content, making sure each piece is clear, compelling and accurate

• Critically assess the quality of all consumer surveys created by the team to ensure the results will be both sound and editorially relevant

Visibility and performance

• Work with SEO/GEO and social colleagues to grow organic and AI search visibility, click share and pageviews – including a programme of updating high-traffic content

• Champion visual, shareable data storytelling on LinkedIn and other channels

• Set targets and report on performance, including pageviews, report downloads and click-throughs to product pages

• Be responsible for writing U.S. and UK newsletters

Commercial impact

• Put product relevance at the heart of editorial, with strong calls to action and product education built into content, in partnership with product marketing

• Ensure sales and commercial teams have the latest content to use with clients and prospects, through regular updates and efficient Teams channels

AI and operational efficiency

• Lead the use of AI across the editorial workflow

• Keep quality high as volume grows, with clear human review and guardrails to maintain editorial standards

Collaboration

• Work with field marketing leads in each region to support local opportunities, and build strong feedback loops with commercial stakeholders

• Partner with PR to get editorial content and data stories into the media

You Have:

• Significant experience in a senior editorial role in B2B content, business journalism or content marketing, including managing a team

• Outstanding editing and writing skills and a sharp news sense – the ability to turn data into stories business audiences care about

• Confidence with data: comfortable interrogating survey results and spotting what's genuinely newsworthy and robust

• A track record of using performance data (SEO, analytics and engagement) to shape content strategy

• Hands-on experience of using AI tools in content production and an appetite to build better workflows

• Strong stakeholder management across commercial, marketing and research teams, ideally across several markets

 Nice to have

• Experience in market research, polling or a data business

• Knowledge of GEO and how AI tools surface and cite sources

• Experience running media partnerships or syndicated content

#L-AN1

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do. 

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work. 
 
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

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