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Clear Channel Outdoor
Job Summary:
The Category Strategy Head – All Categories is responsible for developing and leading the enterprise strategy for Clear Channel Outdoor’s priority industry categories. This role identifies market opportunities, establishes consistent category strategies, and ensures Sales teams have the insights, solutions, and resources needed to grow revenue within targeted industries.
This leader translates industry trends and client needs into scalable go-to-market strategies. The role provides strategic direction across all categories while ensuring individual category plans align with the company’s broader commercial objectives.
Job Responsibilities
- Develop and lead the overall strategy, vision, and operating model for Clear Channel Outdoor’s industry categories.
- Identify and prioritize industry categories based on revenue potential, market trends, customer demand, and the company’s capabilities.
- Establish clear objectives, growth plans, performance measures, and resource priorities for each category.
- Guide the development of category-specific value propositions, sales narratives, client solutions, and go-to-market plans.
- Partner with Sales leadership and category leaders to identify opportunities, strengthen pipelines, and expand relationships with priority clients.
- Translate industry trends, customer insights, competitive intelligence, and performance data into actionable commercial strategies.
- Ensure category strategies use Clear Channel Outdoor’s digital and traditional out-of-home advertising capabilities effectively.
- Partner with Marketing, Research and Insights, Creative, Operations, Sales Support, and other teams to develop solutions that address industry-specific client needs.
- Create consistent processes, tools, and standards that can be used across categories while allowing for differences in each industry.
- Review performance across categories, identify gaps or emerging opportunities, and recommend adjustments to improve business results.
- Provide executive leadership with updates on category performance, market opportunities, risks, and recommended investments.
- Support high-value client opportunities by providing strategic guidance, industry expertise, and executive-level engagement.
- Build organizational knowledge of priority industries through market research, thought leadership, client insights, and internal education.
- Lead, develop, and align category strategy leaders and other team members, as applicable.
- Promote collaboration across categories and share successful strategies, insights, and solutions throughout the organization.
- Perform other duties and lead strategic initiatives as assigned.
Job Qualifications
Education and Certifications
- Bachelor’s Degree in Business or related field preferred, or equivalent combination of education, training, or experience.
- Relevant sales, marketing, media, or industry certifications are a plus.
Work Experience
- Ten (10) + years’ experience in commercial strategy, sales strategy, business development, advertising, media, or a related field.
- Five (5) + years’ experience leading teams, enterprise initiatives, or strategies across multiple business units or industry segments.
- Demonstrated experience developing and executing strategies that produced measurable revenue growth
- Experience partnering with executive leaders and leading cross-functional business initiatives.
- Experience in out-of-home advertising, media, digital advertising, agency services, or another complex B2B sales environment preferred.
Skills
- Enterprise and category strategy development.
- Go-to-market planning and execution.
- B2B sales and business development.
- Market segmentation and opportunity analysis.
- Revenue and pipeline performance analysis.
- Customer and competitive intelligence.
- Executive-level communication and presentation.
- Cross-functional leadership and influence.
- Financial and commercial decision-making.
- Team leadership and talent development.
- Change management and organizational alignment.
- Strategic planning and prioritization.
Competencies
- Achievement Orientation: Focusing efforts on meeting challenges and achieving high-quality results consistent with the organization’s goals.
- Adaptability: Adapting in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.
- Business Perspective: Using an understanding of business issues, processes and outcomes to enhance business performance.
- Client Focus: Providing service excellence to internal and/or external clients.
- Impact and Influence: Influencing and gaining others’ support.
- Planning and Organizing: Reaching goals by making and following plans, setting and sticking to priorities and allocating resources effectively.
- Thinking Strategically: Seeing and synthesizing different sides of an issue, examining the full range of options and outcomes, and building intellectual framework to guide analysis and actions.
Physical Demands
The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Employee must have the ability to sit and/or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands.
- Employee must have the ability to lift and move items up to 15 pounds.
- Employee must have the ability to see written documents and computer screens, and to adjust focus.
- This job is performed in a temperature-controlled office environment.
Other Requirements
- Able to travel outside of the office 50% of the time for client meetings, corporate meetings, and industry events.
- Has a valid driver's license.Access to a reliable vehicle.
- Attendance is an essential function of the job.
- Attendance in weekly/monthly meetings is required.
- This position primarily involves working both in an office environment and in the field, making sales calls, and servicing existing accounts.
The Targeted Compensation Range for this NY position is:
Min: $205,000
Max: $305,000
Bonus eligible, subject to the terms and conditions of the applicable incentive plan.
Comprehensive Benefits package offerings, which includes:
• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups
Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.
EEOC statement
As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.
Location
New York, NY: 200 Park Avenue, Suite 701, 10166
Position Type
Regular
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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