Head of Design (AI Startup)

Accountabilities

• Own the end-to-end product experience, covering acquisition creatives, landing pages, onboarding, avatar selection, chat, media generation, engagement, and retention experiences.
• Ensure consistency and quality across the complete user journey rather than focusing solely on individual screens or features.
• Use design to drive measurable business outcomes, including conversion to purchase, retention, and lifetime value.
• Develop product hypotheses, prioritize opportunities, validate concepts through A/B testing, and follow initiatives through to production.
• Establish and maintain a cohesive design direction covering UI, UX patterns, character and visual styles, generated content, animation, and UX copy.
• Evolve and maintain scalable design systems, patterns, and standards across the product.
• Lead and develop a multidisciplinary design team comprising product designers, UX writing, and user research capabilities.
• Establish efficient design processes and strengthen collaboration across Product, Analytics, Marketing, and Engineering.
• Translate user research, interviews, behavioral data, and customer support insights into concrete product and roadmap initiatives.
• Partner closely with product and analytics stakeholders to prioritize opportunities and make data-informed design decisions.
• Promote a culture of experimentation, continuous improvement, customer empathy, and accountability within the design function.

Requirements

• At least 3 years of experience leading a design team of 3 or more professionals.
• Proven experience designing for high-frequency B2C products such as AI companions, social platforms, dating products, health and fitness applications, edtech, or messaging products.
• Experience with products reaching at least 2 million monthly active users or generating $50 million or more in revenue.
• Demonstrated ability to show measurable business impact through design, including clear examples of improvements in conversion rates, retention, lifetime value, or other key product metrics.
• Strong product design expertise across UX, UI, user flows, information architecture, prototyping, and interaction design.
• Advanced proficiency with Figma and hands-on experience creating, implementing, and maintaining design systems.
• Strong understanding of experimentation, including A/B testing, hypothesis development, prioritization frameworks such as RICE, and data-driven product decision-making.
• Proven ability to work effectively with Product and Analytics teams and integrate design into broader product strategy.
• Excellent visual judgment, design taste, and attention to detail combined with strong analytical and problem-solving abilities.
• Strong leadership, communication, mentoring, and stakeholder management skills.
• C1-level English proficiency or above.

Benefits

• Full-time opportunity within a flexible, internationally distributed working environment.
• Annual vacation allowance of 28 calendar days.
• 7 wellness days per year for personal recovery, household matters, or other wellbeing needs.
• Referral bonuses of up to $5,000 for successful candidate recommendations.
• 50% reimbursement for professional training, international conferences, and industry events.
• Corporate discounts for English-language lessons.
• Health support of up to $1,000 gross per year per employee where corporate medical insurance is not applicable, which may be used toward health insurance or eligible healthcare expenses for the employee and close relatives.
• Workplace setup support, including equipment and workspace resources, with reimbursement of eligible home-office or coworking expenses of up to $1,000 gross once every three years, subject to applicable conditions.
• Internal recognition and rewards program where colleagues can exchange earned bonuses for merchandise, team-building activities, massage certificates, and other benefits.
• Opportunity to lead a multidisciplinary design function and influence product strategy at a global scale.
• Exposure to AI-driven consumer products, experimentation, growth design, and data-informed product development.